Issue 157: 🎯 Shopify’s Wild KPI Move: Smashing Rules & Churn

Stay Ahead of Trends: 4 Game-Changing Tips

December 06, 2024

We made it! Hope your BFCM kicked as hard as a mule and you’re left recovering in a ginormous pile of money. 🤑 

Made It Reaction GIF by Rosanna Pansino

| TWEET OF THE WEEK

🚀 4 Game-Changing Tips to Dominate Social Trends 🧠✨

Want to make waves in the social scene? Lindsey Reeder, Marketing Director at HarperCollins, shares her top strategies to help you stay ahead of the game:

🔥 1. Build Your Influencer Squad
Create your dream team of creators. HarperCollins’ 'The Hive' nails this by collaborating with influencers to generate serious buzz.

👂 2. Master Social Listening
Pay attention to online conversations, spot the trendsetters, and reach out with exclusive offers. Timing is everything!

💡 3. Understand Your Communities
No half-measures—get to know your niche groups inside out. Tailored content always hits harder.

📊 4. Let Data Drive Your Strategy
Stay agile. Use insights to adapt quickly and keep pace with ever-changing trends.

Take these tips, own the trends, and watch your brand soar!

| YOUTUBE UNIVERSITY

Breaking Growth Rules:

Shopify’s Radical Approach to KPIs,

Churn, & Intuition

| TOGETHER WITH REDUX

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| QUICK SHOTS

@ConnorAbene Change your ad performance by changing the context in which your ads are served. You’d be surprised how many $1m+ companies’ books are a complete mess.

Eli Weiss Too many brands lose their holiday shoppers because of these common challenges:

@drewfallon12 Sorry, but If you want to successfully sell your consumer brand today you have to have ALL of the following (no exceptions)

Preston Rutherford CMO: no. 2025 not too early to start investing dollars in Brand. thinking that is the most costly mistake any young brand will make. it's actually too early to be spending on conversion

@obviceo Margins are constantly getting squeezed. But here's the thing - it's not just rising CACs and COGS killing your profits - there's a whole ecosystem of hidden costs bleeding your company dry.

Jonathan Snow 🏆 My FAVORITE Black Friday/Cyber Monday website theme goes to…

Scott Benedict It would appear that eCommerce is not...I repeat...not...a fad.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Global VC Funding Ticked Up In November Thanks To AI And Billion-Dollar Deals

Global venture funding totaled $28 billion in November 2024, Crunchbase data shows. That’s down from the $32 billion raised in October 2024, but up from the $21 billion raised in November 2023.

Six hours under martial law in Seoul

On the ground from the protests outside the National Assembly building.

11 retailers that went bust in 2024 - from Homebase to The Body Shop - Retail Gazette

From Ted Baker and Matches to Homebase and Carpetright, Retail Gazette takes a look back at the retailers that went bust over the past 12 months.

Spotify Wrapped is always a mess for parents. The new AI 'podcast' version just makes it worse.

Spotify is using Google AI technology to make a "podcast" about your listening habits. It's fascinating technology, but it also weirds me out.

Consumers in new phase of pushback against prices, but should prepare for Trump tariffs to usher in new hikes, says Richmond Fed president Tom Barkin

Richmond Fed president Tom Barkin says economy has entered new phase of consumer pushback, but Trump tariffs could bring price increases shoppers will tolerate.

| GET LINKED

Alexander Sienkiewicz

🚀 Big kudos to Partiful for snagging Google’s App of the Year Award! 🏆 If you haven’t jumped on the Partiful train yet, it's time to check out why this NYC-based gem is redefining events and beyond! 🌟

💡 I've been low-key obsessed with Partiful for a while now. Who knew Partiful could work as a tool for early access brand product launches! It’s not just about creating an invite; it’s about building a mini-community that hypes your launch before AND after! Here’s what we tested recently:

1. Build the hype: Use a hyper-segmented audience and point them to the exclusive Partiful invite. 🎟️ Here's our launch: https://lnkd.in/g-cCshBF?

2. Engage the VIPs: Interact with your micro-community on Partiful, making them feel special with early access perks. Send them your early access product drop link before any other customer gets it. 🫶

3. Blast off 📲: Send FREE texts & MMS through Partiful to keep the excitement alive!

4. Behind-the-scenes magic: Share fun BTS content to tease the launch! 📸✨

5. Keep the momentum: Post-launch, encourage your community to share their photos and experiences! Keep the fun rolling long after the launch. 🎉

| RECOMMENDED SOFTWARE & SERVICES

  • As holiday sales increase, so does compliance risk. Zamp’s fully managed sales tax solution keeps 400+ brands like Cult Gaia, Glamnetic, and Tushy compliant, allowing them to focus on growing their business. Sign up here for free sales tax service through the end of the year (which includes January filings too!).

  • Every brand dreams of turning one-time buyers into loyal, returning customers—but most loyalty programs fall short. LoyaltyLion drives real growth by transforming fleeting transactions into lasting relationships with integrated programs, personalized experiences and actionable insights that boost revenue and lifetime value. ⭐️⭐️⭐️⭐️⭐️ "Love LoyaltyLion. The software does an excellent job & the customer service is outstanding." Use our ROI Calculator to see how much you could add in incremental revenue.

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

| STAT ATTACK

| THE OUTRO

Way to leave it all the field, y’all. 💪 You have earned 2025. Now let’s get to it!

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