Wellllllll now, partners… we’re officially launched! 🚀 Black Friday is upon us and that means one thing. This gif. 👇️ 

| TWEET OF THE WEEK

Jenny Hoyos’s short-form video guide 🎥:

• Nail the first three seconds with attention-grabbing hooks 🔥

• Use transitions and storytelling twists to keep viewers engaged ➡️

• End with impact to drive replays 💡
  

  Want to level up your video game? Her tips turn fleeting attention into lasting engagement. ✨ #VideoMastery
  
  Read the full article here.

| YOUTUBE UNIVERSITY

Predictions on FTC under Trump Administration

| TOGETHER WITH REDUX

Meet Redux: Boost ARR by 8%+

Every month, your subscription business is silently losing 5-10% of your revenue to failed payments. Even worse - these are customers who want to pay you but can't due to processing issues.

Here's how Redux can help:

• While basic retry tools blindly attempt to recover payments, Redux uses AI trained on millions of transactions

• We optimize the exact time and way to retry each payment for maximum customer recovery

• We beat your existing recovery efforts or you don't pay

The best part? We only make money when we recover yours:

• Zero upfront costs

• Pure performance pricing

• No recovery = no fee

• White glove implementation

• Seamless integration with Stripe, Recharge, Skio, Stay and more (custom integrations available)

Most companies are shocked when they see how much revenue they're leaving on the table. Let us run a free payment health analysis to show you exactly how much you could be recovering.

| QUICK SHOTS

Preston Rutherford When the CEO of a $24 billion company known for acquiring and building successful brands shares the 3 key traits he looks for in acquisition targets, we should take note.

@orenmeetsworld Update your retail buyers on your social media wins!!! Especially influencer or creator hits they might not see

Patrick O'Driscoll I currently work with a bunch of 7/8 Figure Shopify Brands in the Fitness Space.

@SarahLevinger 90% of markers operate from outdated, archaic "best practices" that have been debunked for years. 😱

Jeremy Horowitz' How are 88% of $10m+/yr Shopify stores not doing AB testing??? For brands spending $1m+ in ads what are you doing???

@jeremykuoo Costco spends $0 on advertising.

Noah King When ad costs are rising, it's more important than ever to feed the Meta algorithm diverse creative. Here's how you can leverage "loss aversion" psychology to test new, diverse ad variations.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Lachezar Voynov 

Product demonstration ads are a must-have inside every single ad account.

Think of it, how often does that happen to you - you search for a product online and you browse through a few websites that offer it.

Then you log into Instagram & start getting bombarded with ads for a similar product.

You’re a Solution-Aware person.

You know you have a problem, you know there are different solutions to it, now you need to find the best one for you.

And the only thing you need to see is an ad showing a product that solves your problem.

These are all product demonstrations.

These ads lead with the product - not the problem, not the agitation, not social proof, not discounts - the product.

And if you don’t have product demonstrations like the one below - you are missing out on an audience that’s easy to convert.

That’s why you need to understand the different stages of awareness.

Advertising is not a UGC vs static image question.

It’s about understanding consumer psychology.

Entire post here »

| RECOMMENDED SOFTWARE & SERVICES

• As holiday sales increase, so does compliance risk. Zamp’s fully managed sales tax solution keeps 400+ brands like Cult Gaia, Glamnetic, and Tushy compliant, allowing them to focus on growing their business. Sign up here for free sales tax service through the end of the year (which includes January filings too!).

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

| STAT ATTACK

| THE OUTRO

Wishing you the best this season, Fam! Hopefully this weekend is just the icing on an already glorious cake. 🎂 

Peace! ✌️

Workspace6

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