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- Issue 154: The BFCM Budget Mistake to Avoid
Issue 154: The BFCM Budget Mistake to Avoid
+ The one CX tip you're going to need.
No time to dilly dally with funny intros, folks! DOGE is looking over everyone’s shoulder ensuring maximum efficiency. So let’s cut straight to the chase!
🏎️☁️☁️☁️ 🚓☁️ 🚓☁️ 🚓☁️
Roll credits!
| TWEET OF THE WEEK
💡Ad Hook to Test in Q4:
Try a scribble overlay that shows the math of how your product saves money! 💸 Perfect for highlighting a Black Friday deal.
Using real handwriting instead of typical text overlays is a great way to stop the scroll.
— Social Savannah (@social_savannah)
5:53 PM • Nov 11, 2024
Peak season chaos? Not on our watch.
Eli Weiss drops a golden nugget: track Tickets Per Order (TPO) and response times to crush your CX game. 📊
The gist: Nail your forecasting now, and you won’t be playing defense come Black Friday madness. Prep your team, tackle those tickets, and keep your customers thrilled when it matters most.
TL;DR: Predict. Staff. Deliver. Win. 🏆
Read the full article here.
| YOUTUBE UNIVERSITY
The BFCM mistake to AVOID
| TOGETHER WITH BOXFORT COMMERCE
BoxFort Commerce: Apparel Fulfillment, No Fluff
Most 3PLs overpromise and underdeliver. Not BoxFort. Built by e-commerce veterans who’ve managed 7-figure apparel brands, we know what matters: speed, precision, and communication that doesn’t make you want to pull your hair out.
Here’s what you get:
Same-Day Shipping: Get your orders out fast—your customers will thank you.
High-Touch Kitting: Whether it’s custom labels or QC, we handle it like pros.
Slack Access: Talk directly to the people running your fulfillment. No ticket systems, no delays.
“Why don’t more 3PLs communicate on Slack?! I love that I have direct access to the founders and their warehouse manager. It’s a true partnership in every sense of the word!” — Lanai M. ⭐️⭐️⭐️⭐️⭐️
No hidden fees, no surprises. Check out our Pricing Calculator to see how much you could save* by switching. 🚚
*Sanity-Saving Calculator not yet operational, but on the way.😉
| QUICK SHOTS
@jspujji I've landed > $100,000,000 in business because of what I'm about to share.
@iamshackelford I’ve been fortunate and UNFORTUNATE enough to work with a lot of people in our space.
Ashvin Melwani “I want to take all of my marketing in-house.” I get it. That’s the dream when you start. But it’s more nuanced than that.
@Jessie_HealyDTC Uncomfortable truth - your homepage probably sucks.
@orenmeetsworld Brands are becoming more intentional about the merch they sell and the merch they give away
@SeanEcom An open letter to the people in power: Brands WANT to make things in America.
Jeremy Horowitz The Top 10 Shopify Apps for $10m+ brands [Adoption rate]:
| HERE FOR THE MEMES
Entrepreneurs are a different breed.
— Dagobert Renouf (@dagorenouf)
2:58 PM • Nov 5, 2024
| AND IN OTHER NEWS…
| GET LINKED
You should be studying organic content more than your competitor’s ads.
I don’t mean jumping on every viral trend to hit TikTok, that’s not sustainable and often fails unless you’re insanely fast to replicate.
I mean looking and channels like TikTok and Instagram for creative themes and using that to craft an ad strategy specific to those platforms.
Example: I see a ton of POV content on instagram with heavy text on screen (using native IG fonts).
That would be an example of a creative theme or style that you should try and emulate in your ad creative.
Are you advertising a baby product? Follow all the top mom influencers and study how they create their videos.
This is why working with content creators can work so well. They are already on the front lines making content that their audience wants to see in the format they consume on already.
Make your ads look and feel like the content your audience is consuming.
| RECOMMENDED SOFTWARE & SERVICES
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
Big brands don’t chase clicks, they chase revenue. Subject Line Genius 2.0 does the same—AI-crafted subject lines built to sell, not just open. And it’s free. Want results like the big players? This is your tool. 🚀
Grapevine.ai is trusted by brands like WeightWatchers Reimagined, Prose, and Fabletics to lower CPAs by 30% through paid social whitelisting. ⭐️⭐️⭐️⭐️⭐️ “This is the most genius thing I've seen done in marketing in a long time.” Fill out this quick form and get $500 off your first campaign!
Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.
As holiday sales increase, so does compliance risk. Zamp’s fully managed sales tax solution keeps 400+ brands like Cult Gaia, Glamnetic, and Tushy compliant, allowing them to focus on growing their business. Sign up here for free sales tax service through the end of the year (which includes January filings too!).
| STAT ATTACK
| THE OUTRO
Don’t forget! The Workspace6 community is for owners, operators and general legends in the trenches of 7+ figure brands. We’re your ride-or-die kind of community. So if you think you outta be in: APPLY TO JOIN ✌️
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