Yeewwwww! Anyone else feel like we’re entering an historic time of firing on all cylinders? Nothing to do with the election. Unless your guy won, in which case, power to you.

Nah, just talking about a high vibes kind of feeling at the moment. Like you can smell victory in the air.

OR maybe it’s that we just dropped a testimonial-rich “Why Join” landing page for Workspace6 and all the juicy reviews about what the community has done for our members has got us with our tails up. 🦌 

What’s that you say? You wanna see it?

| TWEET OF THE WEEK

Looking to create merch that truly hits the mark? Hyper’s guide cuts through the noise with practical steps to help you build merch that’s both meaningful and memorable.

From choosing the right materials to crafting a story around your products, this guide provides the essentials to elevate your brand. Get insights, resources, and tips that go beyond the basics—no fluff, just solid advice to make your merch stand out.

Read the full article here.

| YOUTUBE UNIVERSITY

Surprising Black Friday Strategies
That WORK

| TOGETHER WITH STACK INFLUENCE

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| QUICK SHOTS

@JasonPanzer Black Friday late this year and Cyber Monday in December - how are people adjusting strategy/pacing?

@ron_ecomm stop what you are doing right now and go to claude and ask it to act as an expert brand marketer.

@sourfraser Most brands need to spend more time researching their customer’s problems and less time trying to test out the newest media buying hack

@SeanEcom Let’s talk about a failure at ridge: Every year, I spend millions of dollars launching new product categories

@oliver__b1 If ur biz is doing < $100k/month… UR F*CKED‼️

@SarahLevinger After reading thousands of tweets on what it takes to build a wildly successful brand, I've found that success boils down to just 3 things:

@binghott Fear-based advertising wins.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Simon founded a brand that exited for $600M. In this video, he shares the 3 most impactful lessons from Bernard Arnault, founder of LVMH ($300B+ house of brands), on why Brand is the biggest driver of business value. If you're debating if, why, or how investing in Brand building is right for your company, this post is for you

Modern brand builders might dismiss Arnault's lessons as “luxury-only.” Simon proves they’re just as relevant to your Brand (luxury or otherwise) today, right now, on Nov 11, 2024

Rather than scoff at these 3 ideas as truisms, ask yourself whether your company's marketing strategies and tactics are consistent with the 3 ideas Simon shares. The timing is perfect, given the fact that promo season kicks off this week and you're likely putting finishing touches on 2025 plans. All this stuff is top of mind

I used to feel, and maybe you do as well, that investing in Brand seemed foolish in daily operations, it can seem foolish to invest in this mythical, hard-to-define thing called "Brand"

However, if we listen to the founder of one of the most successful consumer brands in the last 20 years share what he learned from the most successful judge of fundamental business asset value over the last century, it's clear that a strong Brand is the most important thing

Here are the 3 topics, the 3 takeaways, and the 3 questions to consider when incorporating these ideas into your day-to-day

3 topics:

1. Perceived value IS value

2. The knock-on consequences of Discounting

3. Disassociating the customer from the price

3 Takeaways:

1. People buy brands to feel valued in their group or community. Many of us sell products made from the same general materials or ingredients as countless competitors, so as brand builders, our job is to make sure our products make our customers feel more valued compared to anyone else's

2. Everybody pays full price. This is obvious and easier said than done, but to make it tangible, when you have inventory to sell, rather than lowering the price as the only solution, also take time to legitimately think about actions that increase the perceived value. Intended result: sell through the inventory at a lower discount

3. Make price an afterthought

3 questions to consider if you're operating a Brand right now:

(Write your answers down on a sheet of paper and ensure you feel great about them)

1. Why do people pay more to choose you vs a cheaper alternative with the same general features and benefits?

2. If you look at your ads, social posts, emails, and website right now, are you conveying those messages and ideas?

3. As you think about the 2025 marketing strategy, set 1-3 reasonable, practical company-wide goals that reflect progress on one, or all, of the 3 ideas above

Are you building a Brand that makes people feel more valued in their social group, reducing discount reliance, and putting price in the background of the purchase decision?

Or just chasing clicks?

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• Big brands don’t chase clicks, they chase revenue. Subject Line Genius 2.0 does the same—AI-crafted subject lines built to sell, not just open. And it’s free. Want results like the big players? This is your tool. 🚀 

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| STAT ATTACK

| THE OUTRO

Don’t forget! This community is for the owners, operators and general legends in the trenches of 7+ figure brands. We’re your ride-or-die kind of community. So if you think you outta be in. APPLY TO JOIN ✌️

Workspace6

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