Issue 152: It happened.

+ You need to be priming ChatGPT more.

331315

Well, here we go—another round ahead! 🇺🇲 

No matter where you stand, one thing’s for sure: BFCM season waits for no one. It’s the make-or-break moment for many brands, so stay sharp and keep your eye on the prize. Let’s crush it, together!

Donald Trump Dancing GIF by PBS News

| TWEET OF THE WEEK

Business growth has four phases: startup (Crawl), initial growth (Run), scale (Walk), and maturity (Drive). Most founders hit a wall moving from “Run” to “Walk,” needing systems and teams to break through the $10M mark. Staying the main revenue driver won’t work here; you either build a team to support you or one that drives revenue independently. The choice—and its sequence—depends on your unique priorities. Read the full article here.

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| QUICK SHOTS

@soundslikecanoe Now that RFK is in: What health foods and supplements will become massive categories over the next four years...?

Filippos Dematis: Here's how to create links with pre-filled filters in Shopify. You can use them in menus to avoid overcategorization - creating too many small collections.

@jordantwestecom I will die on this hill... 🌟 Your first 1000 sales on TikTok Shop NEEDS to come from your internal creator network and Ads. NOT AFFILIATES at first...

Alexandra Greifeld: 5 common practices that prevent FASHION brands from growing:

@ashvinmelwani Black Friday is getting closer - so I want to share some last-minute tips. After managing so many BFCMs for @my_obvi and talking to other DTC marketers, the single biggest mistake I see is trying to do TOO MUCH.

Barry Hott: How to beat 90+% of Meta advertisers:

@JeremiahPrummer 10 years ago, two eCommerce platforms were battling it out to become the next big thing in online selling. Today, one of them has a market cap of $103B, and is the default for launching online stores. The other is slowly shrinking after peaking in 2020. So what happened?

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

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| STAT ATTACK

| THE OUTRO

NGL folks, somethign feels good about the future. No matter what side of the aisle you’re on, WGMI.

Peace! ✌️

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