Issue 151: Avoid Felony Charges: New Law Targets AI Reviews

The game is afoot, y’all! Any minute now the floodgates of BFCM VIP / Early Bird / Exclusive offers are going to go live and we will officially be e-COMMING. 😤 

Let us toast the arrival of this glorious season!

| TWEET OF THE WEEK

This issue dives into three essentials for subscription brands: crafting offers that draw new subscribers without losing profit, preventing "cannibalization" of existing subs, and maximizing gift subscriptions during the holidays.

From exclusive upsells to one-click email actions, you'll find creative, practical tips that boost lifetime value without a race-to-the-bottom discount. Perfect read for those ready to stand out and grow smart this season. Catch the full insights here: Dose #126.

| YOUTUBE UNIVERSITY

DTCx Retain 2024 - From $0 to $190M: The Blueprint for eCommerce Success in a New Era

| TOGETHER WITH EIGHTX

React Fast, Make More Money

Southwest Airlines created millions in new revenue – without adding a single new plane. 

How? By using real-time scorecards to make fast, informed decisions.

Your business can create (maybe not millions but) thousands of dollars of profits too. 

Choose the right KPIs and make scorecards and you’ll get the insight you need to react fast. 

Our Offer:

We’ll work closely with your team, building Tier 1 and 2 KPIs tailored to your unique business. Then, with real-time scorecards, you’ll make profit-driving decisions, every day.

A client just paid $4k for this. 

I’m doing at this at no-cost for W6 members. 

How it works:

1. Apply at this link

2. We host a 2 hour workshop for your leadership team

3. We create a Tier 1 Scorecard for the leadership team

4. We create Tier 2 Scorecards for the rest of your teams

5. We teach you how to use Scorecards in your weekly meetings to move fast and drive profit

Move faster than everyone else. 

Faster = more money. 

ps - why no cost? Because a) this shit will help a lot of people and that’s our mission and b) a few people will want to work with us when we’re done, though they will have to ask. 

| QUICK SHOTS

Jim Huffman: What’s the difference between a brand stuck at 6-figures and one that breaks into 7? It’s less about spending more and more about refining your strategy with proven scaling frameworks. Here’s a real-world example…

@couuor We haven't had this discussion in awhile: What is a good Cost of Creative as a % of Ad Spend?

Ashvin Melwani: We tested Shopify's 1-page vs 3-page checkouts and the results shattered our expectations. Here's the twist: both won, depending on who's buying. 🤯

Alexandra Greifeld: If you're a fashion brand who wants to profitably scale Meta ads, you have to do these 3 things first:

@DylanAnder I keep hearing of ecom businesses wanting to "rebrand". I've never seen a rebrand lift revenue in the short or long term. Anyone have data that shows otherwise?

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

| RECOMMENDED SOFTWARE & SERVICES

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

• Big brands don’t chase clicks, they chase revenue. Subject Line Genius 2.0 does the same—AI-crafted subject lines built to sell, not just open. And it’s free. Want results like the big players? This is your tool. 🚀 

• Grapevine.ai is trusted by brands like WeightWatchers Reimagined, Prose, and Fabletics to lower CPAs by 30% through paid social whitelisting. ⭐️⭐️⭐️⭐️⭐️ “This is the most genius thing I've seen done in marketing in a long time.” Fill out this quick form and get $500 off your first campaign!

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

| STAT ATTACK 👊

| THE OUTRO

Alright, ecom warrior, here’s your BFCM blessing—no fluff. May your ads hit the mark, your stock hold strong, and your ROAS soar. May every cart fill, every checkout stick, and your site stay bulletproof.

And when BFCM chaos hits, may your automation carry the load, and your margins stay juicy. Go crush it, and may your conversion rate be mighty!

Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.