Issue 150: We're WINNING 🚀

+ Get to the bottom of what your customers REALLY want.

October 18, 2024

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😤 Ahhhhh today just feels like a day for kicking ass, am I right? Who else is feeling the vibes. Yes, Q4 is a rollercoaster. Ups, downs, loopty-loops. (Or is it loop-de-loops? Or loop-the-loops? 🤔 I digress.)

The POINT is, we’re here for it. Whatever it brings us, let us stare it squarely in the face and demand our due compensation.

Give us the Q4 money, Lebowski.

| TWEET OF THE WEEK

| FINAL CALL FOR GROW L.A. TICKETS!

You're invited to the retail conference of the year! Share eCommerce tactics & wins with 900 operators & experts - Wednesday October 23, Saban Theatre, Beverly Hills, CA. FREE tickets are going fast! Secure your ticket here. Very limited availability.

| YOUTUBE UNIVERSITY

To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)

| TOGETHER WITH SEGMENTS

Dominate BFCM with Segments Analytics 🚀

Navigate Black Friday & Cyber Monday with data-driven insights from the experts at Segments Analytics.

Every year, our data science team dives deep into BFCM trends to deliver actionable strategies for Shopify merchants in our BFCM Insights Report, and this year is no different.

Key Stats from BFCM 2023

  • 45% of customers were repeat buyers, contributing 49% of total revenue.

  • 55% were first-time buyers, responsible for 51% of revenue.

  • Email Open Rates skyrocketed a week before Black Friday (T-8), but Black Friday itself remained the top sales day by a mile, followed closely by Cyber Monday.

Top Insights

  • Biggest Discount Day: Black Friday, with an average discount of 19%, compared to just 9% in the days leading up.

  • Post-Cyber Monday Sales Drop: Discounts fell sharply to 8% by December 2nd and 3rd, making shopping more expensive just days after the BFCM rush.

Check out the full report for all the insights you need to crush your next BFCM season!

Segments Analytics: Elevate your marketing with the data that matters.

| QUICK SHOTS

  • Alexandra Greifeld Answering 5 of the most common questions I get from FASHION brands about Meta ads:

  • @alexgoughcooper I have seen proof in MULTIPLE accounts of this ad format working. ‘Faceless ads’ are the newest style of ugly ads.

  • Lachezar Voynov If you wonder how BRĒZ got from $0 to $25M/year in revenue in 2 years…they just understand content. No brand in the world matches the storytelling of their ads.

  • @sourfraser Every ad you test is an opportunity. To learn something, even if it’s not a winner. So stop putting off your tests and go learn

  • @KateBour After over a decade working in marketing, I can sum up my most important lessons in 5 simple rules:

  • @DaveRekuc We all still have too much of a desktop bias looking at our sites. Especially when looking through the eyes of a new customer.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Consumers still ally with brands on social: Here’s what the numbers say

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

Kim Jones to exit Fendi

A new creative organisation for Fendi will be announced in due time.

Digital channels drive sales growth for Fastenal in Q3

Ecommerce and digital sales represented 33.2% of all Fastenal sales in Q3 2024, a significant jump from 24.5% in the prior year.

New Croc clogs mean matching togs for your dogs | CNN Business

From cowboy boots to fried chicken-scented charms, foam footwear maker Crocs has a reputation for mixing quirky with comfortable. And this year, the brand is letting pets in on the fun by rolling out a line of clogs made for dogs.

AI Becomes CFO Consigliere as Focus Turns to Cash Flow Forecasting | PYMNTS.com

For CFOs, generative artificial intelligence (AI) has made the leap from mere curiosity to an offering that can be applied to change the very nature of

| GET LINKED

Izabella Ritz on LinkedIn:

🚨 Watch who you're working with! 🚨

I'm not going to reveal the name of the company yet, but here's what went down:

We hired this company to create funnels and run Facebook ads for our business. After a series of disappointments, we decided to end the contract. But what happened next was beyond shocking.

At midnight, when we were all offline, they launched someone else’s Facebook campaign under our ad account with a $50K DAILY budget—and this wasn’t even for our business. They were running ads for...a pet store. 🐾 Yes, you read that right—a pet store using our account.

Now, I love pets, but we have zero connection to this store, and they ran ads without our consent. The audacity is unreal.

Do yourself a favor—always do thorough due diligence on who you're working with. And here’s a crucial tip: when you terminate a contract, immediately remove the provider from your ad accounts.

🛑 Leaving access open can lead to costly mistakes—like this one.

So far, we’ve received no apologies or reimbursement for the money they spent.
What’s next? I believe in giving people the chance to correct their mistakes, so I’ve asked them to reimburse us.

If they don’t, we’ll have to report them to Facebook.

Why haven’t I done it already? Because I know the consequences—reporting them could shut down their entire ad account and impact all their clients.

But....I am absolutely furious. 😤

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Big brands don’t chase clicks, they chase revenue. Subject Line Genius 2.0 does the same—AI-crafted subject lines built to sell, not just open. And it’s free. Want results like the big players? This is your tool. 🚀 

  • Grapevine.ai is trusted by brands like WeightWatchers Reimagined, Prose, and Fabletics to lower CPAs by 30% through paid social whitelisting. ⭐️⭐️⭐️⭐️⭐️ “This is the most genius thing I've seen done in marketing in a long time.” Fill out this quick form and get $500 off your first campaign!

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

| THE OUTRO

Let us not dilly, nor dally. Let us simply kick substantial ecom ass and call it a day.

Peace! ✌️

Workspace6

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