Issue 149: Crafting the Perfect Landing Page

+ How Peter Attia’s Protein Bar Made $10M in 3 Weeks

October 15, 2024

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Awww yeah 💪 that Q4 energy is hitting hard this morning, y’all.

LET’S 👏 GET 👏 PSYCHED 👏 UP 👏 

| TWEET OF THE WEEK

🔥 Ready to turn your landing pages into conversion machines? Kody Nordquist drops 10 power-packed steps in this guide to crush your page performance. From crafting a headline that grabs attention to solving your visitor's problems and delivering a clear, irresistible CTA, you'll walk away with everything you need to build a page that converts like crazy.

But that’s just the start. 🚀 Kody’s tips will help you dial in design, optimize trust signals, and more. Learn how to build a landing page that works overtime.

| YOUTUBE UNIVERSITY

How Peter Attia’s Protein Bar Made $10M in 3 Weeks

| TOGETHER WITH SEGMENTS

Dominate BFCM with Segments Analytics 🚀

Navigate Black Friday & Cyber Monday with data-driven insights from the experts at Segments Analytics.

Every year, our data science team dives deep into BFCM trends to deliver actionable strategies for Shopify merchants in our BFCM Insights Report, and this year is no different.

Key Stats from BFCM 2023

  • 45% of customers were repeat buyers, contributing 49% of total revenue.

  • 55% were first-time buyers, responsible for 51% of revenue.

  • Email Open Rates skyrocketed a week before Black Friday (T-8), but Black Friday itself remained the top sales day by a mile, followed closely by Cyber Monday.

Top Insights

  • Biggest Discount Day: Black Friday, with an average discount of 19%, compared to just 9% in the days leading up.

  • Post-Cyber Monday Sales Drop: Discounts fell sharply to 8% by December 2nd and 3rd, making shopping more expensive just days after the BFCM rush.

Check out the full report for all the insights you need to crush your next BFCM season!

Segments Analytics: Elevate your marketing with the data that matters.

| QUICK SHOTS

  • @RyeMcKenzie Don't waste 10,000 hours learning copywriting before you launch your brand..You don’t need to become a copywriting guru to start a successful brand. All you need is Blair Warren’s One-Sentence Persuasion. This simple framework is the shortcut to crafting irresistible, persuasive content that sells.Here’s the one sentence for context:

  • @Melanie_Balke Fun fact of the day, for BFCM the difference in conversion between 20% and 60% discounts is marginal across brands

  • Alex Cooper True winning ads don’t come around that often. And when they do, you have to make the most of them. We built out an internal ‘Iterations Playbook’ to squeeze the most out of our winning ads.So here are 15 iterations you can make on your winning ads:

  • Jake Abrams 64% better CAC’s with podcast-style ads. Let’s break down the 9-part winning structure for our new ad:

  • @mikebeckhamsm We help people grow by allowing them to struggle The most destructive phrase a manager can say is, "I'll just do it myself." This is true at work and home.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Zoom will let AI avatars talk to your team for you

When will AI avatars get to attend meetings for you?

Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z

The retailer struggles to keep up with the youth. High prices and low quality feed into their woes, says expert.

How AI gives Hershey an edge for high-stakes Halloween season

The marketer built a layer above Meta, YouTube and The Trade Desk to ensure better media budget allocation, executives detailed at Advertising Week.

Influencers rode out Hurricane Milton for the content. Why are we watching? | CNN Business

You may have noticed something peculiar if you were doomscrolling as Hurricane Milton devastated Florida this week: social media creators who stuck out the storm in unsafe evacuation zones, seemingly for the sake of creating content.

TikTok Debuts AI-Powered Smart+ Performance Tools

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

| GET LINKED

Anze Markovic on LinkedIn: If you want your audience to be AFRAID of not ordering from your brand,…

If you want your audience to be AFRAID of not ordering from your brand, Here’s the checklist you’ll use to frame your messaging with urgency and…

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Big brands don’t chase clicks, they chase revenue. Subject Line Genius 2.0 does the same—AI-crafted subject lines built to sell, not just open. And it’s free. Want results like the big players? This is your tool. 🚀 

  • Grapevine.ai is trusted by brands like WeightWatchers Reimagined, Prose, and Fabletics to lower CPAs by 30% through paid social whitelisting. ⭐️⭐️⭐️⭐️⭐️ “This is the most genius thing I've seen done in marketing in a long time.” Fill out this quick form and get $500 off your first campaign!

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

| STAT ATTACK 👊

| THE OUTRO

Obviously, we’re smarter than your average ecom newsletter. Hit the equivalent of the like and subscribe buttons (forwarding to your friend and saying “oy, read this,” and we’ll all be happy campers. 🏕️ 

Peace!

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