Issue 148: Is this the most scalable ad, ever?

Gotta say, when we deliver on Fridays it feels a bit like we’re a 90s radio station with three DJs with names like “Marty, Whip & Flicka” and the weight of the world is upon our shoulders as we seek to cruise you into the weekend with the vinty sounds of Hootie & The Blowfish… but the ecom version.

| TWEET OF THE WEEK

If you’ve ever needed headlines fast (lolz as if we ever wanted anything slowly… entrepreneurs… not exactly known for patience 🙄), you’re going to want to check this out. This quick-hit guide from The Creative Marketer shares a five-step method to churn out punchy, targeted headlines when time’s not on your side. It’s like headline generation on speed—and yes, it works.

Catch the full breakdown here: How I Write Headlines Fast.

| YOUTUBE UNIVERSITY

The MOST SCALABLE Facebook Ad EVER!?

| TOGETHER WITH SEGMENTS

Dominate BFCM with Segments Analytics 🚀

Navigate Black Friday & Cyber Monday with data-driven insights from the experts at Segments Analytics.

Every year, our data science team dives deep into BFCM trends to deliver actionable strategies for Shopify merchants in our BFCM Insights Report, and this year is no different.

Key Stats from BFCM 2023

• 45% of customers were repeat buyers, contributing 49% of total revenue.

• 55% were first-time buyers, responsible for 51% of revenue.

• Email Open Rates skyrocketed a week before Black Friday (T-8), but Black Friday itself remained the top sales day by a mile, followed closely by Cyber Monday.

Top Insights

• Biggest Discount Day: Black Friday, with an average discount of 19%, compared to just 9% in the days leading up.

• Post-Cyber Monday Sales Drop: Discounts fell sharply to 8% by December 2nd and 3rd, making shopping more expensive just days after the BFCM rush.

Check out the full report for all the insights you need to crush your next BFCM season!

Segments Analytics: Elevate your marketing with the data that matters.

| QUICK SHOTS

• @x_armand eCommerce websites convert in two steps: Information and Inspiration. You must seriously give the critical information necessary for people to make a purchase but shopping is an emotional decision so you must also deliver inspiration.

• @KateBour A conundrum: Every brand wants to stand out but few have the courage to truly be different. Have guts. Get the glory.

• Alex Cooper How to make winning Facebook image ads: (use this to train your creative strategists)

• @SeanEcom Hope everyone is calm, healthy, locked in, ROAS focused, first order profitable, in control, compassionate, caring, hydrated, well rested, fed, connected, and most importantly cashed up this Q4.

• @RyeMcKenzie Don't waste 10,000 hours learning copywriting before you launch your brand.. You don’t need to become a copywriting guru to start a successful brand. All you need is Blair Warren’s One-Sentence Persuasion. This simple framework is the shortcut to crafting irresistible, persuasive content that sells. Here’s the one sentence for context:

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

| RECOMMENDED SOFTWARE & SERVICES

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• 7-9 figure Shopify merchants: Are your email flows working as hard as you are? Stop burning ad dollars on flows that don’t convert. 🚀 I take what’s already in place and make it a revenue driver—no fluff, just profit. If you’re fed up with ‘optimization’ that doesn’t deliver, let’s talk. 🌶️ Learn about Email Flow CRO.

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| STAT ATTACK 👊

| THE OUTRO

Hope you enjoyed this one, folks! If you’re hurricane territory, please use the extra big ratchet straps to tie down your house and take cover. 😬 

Peace! ✌️

Workspace6

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They’re reaching 7, 8 and 9 figure merchants.

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