Issue 147: Consumer Psychology: The Cheat Code 🧩

+ Why photography matters SO MUCH.

October 08, 2024

331315

Somehow, we’re still here, sifting through the ecom equivalents of Joker: Folie à Deux to find the DTC equivalents of Deadpool & Wolverine.

sexy magic mike xxl GIF

| TWEET OF THE WEEK

Absolutely everyone underestimates the value of great photography—until they see how much it touches in a brand. Just think about it. Photos aren't just for your website or product pages—they’re critical for:

  • Landing pages

  • Emails

  • SMS

  • Static ads

  • Video ads

  • Packaging

  • Mail inserts

  • Out-of-home (OOH) ads

  • Mailer ads

And that’s just one photo! Now, picture what you could achieve with a collection of 30 high-quality shots. The impact on your branding, advertising, and overall business becomes exponential.

Yet, too many brands start with renders or iPhone snaps, saving the pro-level photography for later. We get it—starting fast is crucial—but don’t rush something as pivotal as photography, which touches so many aspects of your business.

So, do you need to drop $100K on photos? Short answer: Nope. Long answer? You’ll have to check out the full article from Matt Gattozzi to find out. Trust us—it’s worth the read.

| YOUTUBE UNIVERSITY

How consumer psychology and data will skyrocket your conversion rate

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| QUICK SHOTS

  • @flexiblefoodie thought of the day: more brands need social and influencer experts as advisors

    • @mrsharma Did you know SEPHORA requires their influencers to speak with them candidly about the industry, products, beauty trends, etc. on a routine basis?!

  • Jeremy Horowitz Loyalty programs are a waste of time + money. Brands need resale programs, not loyalty programs…Customers know you run multiple promos throughout the year. 99.5% of brands don’t sell anything consumable enough to change real habits. You don’t want to discount your products on new releases. You want to move as much product at full margin to your most loyal customers. The main challenge:

  • @heyitsalexP Boomers, genX, millennials, and zoomers all gravitate towards different content styles.

  • @RosenZone This brand evolution will never cease to amaze me 👀 

  • Kyle Hency If you're a brand looking to find incremental profit $ in your business (that should be all of you), take an accounting of your Opportunities as outlined by Taylor Holiday & cross-reference with your Internal Efforts to optimize those numbers.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Inside Amazon’s Plan to Maintain its Ecommerce Dominance - Retail TouchPoints

Doug Herrington, Amazon's CEO of Worldwide Stores, shares how Amazon plans to continue to grow and improve the customer experience.

Why utilizing generative AI during the creative ad planning stages can make the impossible possible

Google’s generative AI helps agencies build and optimize campaigns, increasing the scope, scale, and ultimately the success of their work.

Witchcraft Is Big Business On Etsy

The $6 billion e-commerce site hosts thousands of spells promising everything from wealth to cures for depression despite a 9-year ban on the sale of “metaphysical services.”

eBay UK launches luxury consignment service with Luxe Collective - Retail Gazette

eBay UK has launched its new consignment service for luxury items, giving users direct access to expert sellers who will list and sell their items on their behalf.

Y Combinator is being criticized after it backed an AI startup that admits it basically cloned another AI startup | TechCrunch

A Y Combinator startup named PearAI launched with a tweet thread and YouTube video on Saturday and caused an immediate backlash.

5 of the biggest CEO moves to hit retail this year

From longtime company veteran departures to executives switching sectors, here’s a look at some of the retailers that have shuffled the top spot in 2024.

| GET LINKED

Ecom Ideas on LinkedIn

Live model video is definitely trending on hashtag#dtc fashion PDPs, and more brands are letting models show personality 🕺🏽these are 2 of my recent faves (via Telfar and Aries)

If you try video “landing tiles” of any flavor, remember they’re typically the PDP’s LCP (largest contentful paint) and need to be properly implemented for page speed and hashtag#SEO

Don’t forget to use the “poster” video tag attribute, set to preload and fetch priority to “high” 🏎️

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Want to see how three simple email tests delivered $38K in extra revenue annually? I break down the strategies that turned email flows into revenue machines, boosting conversions and engagement.🚀 Don’t miss out on these proven tactics to elevate your email game. Read more here: 3x Tests = $38K Annual Revenue

| STAT ATTACK 👊

| THE OUTRO

Seriously tho, evidently Joker 2 is one big stinkeroo. Anyone see it? Anyone care to? Of course you did! Why’d they do us dirty like that! 5 years of waiting, down the Gotham City tubes.

Boooooooo! 🤡 

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