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Issue 146: It's Q4. That is all. 😳

Issue 146: It's Q4. That is all. 😳

+ Let's optimize those ads, peeps!

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Folks.

Q4 is officially here. Let’s buckle the heck up, Sharon.

Mixed Martial Arts Wow GIF by Piñata Farms: The Meme App

| TWEET OF THE WEEK

If you want your brand to become a HOUSEHOLD name,
You need a better creative strategy.
Example: Bloom Nutrition
Their estimated revenue is $20M+ & their creative strategy is next-level
There are 4 CRITICAL elements that make their ads irresistible:
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
5:25 PM • Sep 30, 2024

Meta’s Q4 Playbook: Read This Before You Burn Cash

Heading into Q4, Meta's Holiday Roadshow confirmed what the pros already know: diversify your creative like it’s your last day on earth. More variety means more conversions. Reels are still the playground—make them vertical, sound on, and hire creators who get it. Optimize for holiday shoppers by emphasizing product benefits (quality, availability) and rational perks (free shipping, gift-wrapping). This holiday season, it’s about grabbing your customer’s wallet before the competition does.

Full Article Here

| YOUTUBE UNIVERSITY

13 Years Of Brutally Honest Business Advice in 90 Mins

Real deal: Watched this several times already. Highly recommended. 🔥

| TOGETHER WITH EIGHTX

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| QUICK SHOTS

@herrmanndigital If you use words like us or ours in your ad copy or creatives Meta will think you're retargeting people who already know you. Make sure if you're going after NET NEW audiences to not use this type of language. If you're having trouble reaching net new audiences make sure you look at this type of thing.
Josh Houghton I spent $50M on ads before I realized this easy way to make winning ad creative. It's simple. The trick is: you don’t need to reinvent the wheel. Take your top-performing ad and recreate it exactly... just with a different model.
@SeanEcom Ads aren’t anything without offers. Offers don’t work without products. Products must solve problems. Problem, solution, offer, ads. In that order.
@rokhladnik Check your ad sets. This got randomly turned ON on most ad sets ...
Alexandra Greifeld 5 most common reasons FASHION brands can't scale their Meta ads: Let's assume your brand has found some product-channel fit. You're spending $500-2,000/day but can't go any higher. These are 5 reasons why:

| HERE FOR THE MEMES

Woa big announcement from Sam Altman today
— Marketing Max (@MarketingMax)
7:00 PM • Sep 30, 2024

| AND IN OTHER NEWS…

Game, Set, Match: American Eagle Sees ‘Spectacular’ Results Partnering with Coco Gauff and Other Female Athletes - Retail TouchPoints

American Eagle's budding partnership with tennis star Coco Gauff is testament to the fact that female athletes in marketing isn't just a trend; it's a revenue driver.

How Cole Haan is tweaking its product pipeline to become a more everyday lifestyle brand

Cole Haan wants to outfit people from "nine to five and five to nine" as a lifestyle brand, its brand president David Maddocks said.

Adobe Expects Record Online Holiday Sales Of $240.8 Billion, Up Over 8%

Discounting, mobile shopping, social media influencers, and "trading up" are expected to drive sales this holiday season.

Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.”

TikTok Gives Brands More Control Over Ads in Its Search Results

Advertisers have far more control over how and where ads in TikTok’s search results appear with Tuesday’s rollout of Search Ads Campaign, giving them the opportunity to connect with high-intent audiences at a crucial point in their search journey.

Dockworkers at ports from Maine to Texas go on strike, a standoff risking new shortages

The strike affecting 36 ports is the first by the union since 1977. The strike will likely have an almost immediate impact on supplies of perishable imports like bananas, for example.

| GET LINKED

Kyle Standaert on LinkedIn: 💥 Make Good Sh*t. 💥 I had an insightful chat with Ezra Firestone about… | 19 comments

💥 Make Good Sh*t. 💥 I had an insightful chat with Ezra Firestone about the pursuit of excellence a few months ago at Retail Fest. Ezra’s superpower lies in… | 19 comments on LinkedIn

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| STAT ATTACK 👊

| THE OUTRO

Got all that? Good. Pop quiz next week. Anyone with a failing grade will probably just get what they deserve in life. ✌️

lolz, j/k… you’ll actually be fine. Haters gonna hate.

Workspace6

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