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- Issue 146: It's Q4. That is all. 😳
Issue 146: It's Q4. That is all. 😳
+ Let's optimize those ads, peeps!
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Folks.
Q4 is officially here. Let’s buckle the heck up, Sharon.
| TWEET OF THE WEEK
If you want your brand to become a HOUSEHOLD name,
You need a better creative strategy.
Example: Bloom Nutrition
Their estimated revenue is $20M+ & their creative strategy is next-level
There are 4 CRITICAL elements that make their ads irresistible:
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
5:25 PM • Sep 30, 2024
Meta’s Q4 Playbook: Read This Before You Burn Cash
Heading into Q4, Meta's Holiday Roadshow confirmed what the pros already know: diversify your creative like it’s your last day on earth. More variety means more conversions. Reels are still the playground—make them vertical, sound on, and hire creators who get it. Optimize for holiday shoppers by emphasizing product benefits (quality, availability) and rational perks (free shipping, gift-wrapping). This holiday season, it’s about grabbing your customer’s wallet before the competition does.
| YOUTUBE UNIVERSITY
13 Years Of Brutally Honest Business Advice in 90 Mins
Real deal: Watched this several times already. Highly recommended. 🔥
| TOGETHER WITH EIGHTX
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You're busting your ass growing your brand, but that financial rollercoaster is making you sick, right?
One minute you're flush with cash, ready to conquer the world. The next? You're sweating bullets, wondering how you'll buy all that damn inventory.
Here's the problem:
Your cash flow's as predictable as a drunk monkey throwing darts.
You're playing guessing games with customer acquisition costs.
Your data's a mess, and your team's stuck in silos.
Making decisions feels like you're flying blind.
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Sighs. Of. Relief.
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Step 1 - Fill out this typeform. 3 Questions. 30 Seconds.
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Clarity ensues ✌🏽
| QUICK SHOTS
@herrmanndigital If you use words like us or ours in your ad copy or creatives Meta will think you're retargeting people who already know you. Make sure if you're going after NET NEW audiences to not use this type of language. If you're having trouble reaching net new audiences make sure you look at this type of thing.
Josh Houghton I spent $50M on ads before I realized this easy way to make winning ad creative. It's simple. The trick is: you don’t need to reinvent the wheel. Take your top-performing ad and recreate it exactly... just with a different model.
@SeanEcom Ads aren’t anything without offers. Offers don’t work without products. Products must solve problems. Problem, solution, offer, ads. In that order.
@rokhladnik Check your ad sets. This got randomly turned ON on most ad sets ...
Alexandra Greifeld 5 most common reasons FASHION brands can't scale their Meta ads: Let's assume your brand has found some product-channel fit. You're spending $500-2,000/day but can't go any higher. These are 5 reasons why:
| HERE FOR THE MEMES
Woa big announcement from Sam Altman today
— Marketing Max (@MarketingMax)
7:00 PM • Sep 30, 2024
| AND IN OTHER NEWS…
| GET LINKED
| RECOMMENDED SOFTWARE & SERVICES
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Want to see how three simple email tests delivered $38K in extra revenue annually? I break down the strategies that turned email flows into revenue machines, boosting conversions and engagement.🚀 Don’t miss out on these proven tactics to elevate your email game. Read more here: 3x Tests = $38K Annual Revenue
| STAT ATTACK 👊
| THE OUTRO
Got all that? Good. Pop quiz next week. Anyone with a failing grade will probably just get what they deserve in life. ✌️
lolz, j/k… you’ll actually be fine. Haters gonna hate.
Workspace6
