Issue 145: Flex on Amazon’s AI for Smarter Sales Growth 🤖

+ Transform your advertorials into profit drivers

September 26, 2024

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Issue 145! One the one hand, we’re impressed at our own stick-with-it-ness. On the other hand, it just goes to show how much good stuff there is on the interwebs as long as you sift through all the utter 💩

This issue 👇️ 

  • Amazon Hack: How to train Rufus, Amazon’s new AI model.

  • Advertorial Tips: Three must-test image types for scaling colder audiences.

  • DTC Site Tips: 40 tactical tips for optimizing your eCommerce site.

  • Quick Shots: Marketing hacks from the best in the business.

Plus a whole lot more non-💩

| TWEET OF THE WEEK

Amazon’s AI model, Rufus, is now answering customers' questions based on your product data—and if he’s misinformed, it could cost you. Jon Elder explains how to "train" Rufus by auditing your listings, ALT text, images, and customer reviews to ensure the AI is sharing accurate information. Rufus promotes products based on relevance, so staying ahead means regularly testing how he responds to key customer questions. Want to ensure Rufus is working in your favor? Find out how in the full article here.

| YOUTUBE UNIVERSITY

Top 40 Tactical Tips

| TOGETHER WITH SEGMENTS

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| QUICK SHOTS

  • Preston 🩳 Rutherford We built Chubbies from zero to a 9-figure exit and part of a 10-figure IPO. If there's one thing you can do to increase the new customer revenue you're getting through owned and organic channels (the most profitable kind of new customer revenue), create exceptional video content in-house. Here are the 4 keys that worked for us:

  • @TheAsomPod What's the ONE thing your website needs to nail every. single. time? 🤔 Spoiler: it's not just a pretty design or flashy features. 🚨

  • @frankkgabriel One ad took us from 20K ➡️ 40K/day. Here’s how Meta made it happen:

  • @C_Shelefontiuk Daily CRO Tip #158: When we discount products, we show the original price FIRST on the left & the discounted price on the right

  • Alex Cooper I’m convinced there’s an inverse correlation between marketers opinions on an ad and the ad’s actual performance. Last week I put out a tweet showing two ads - one of them spent $100k in the ad account, the other just $1k.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Biden Administration Ratchets Up Tariffs on Chinese Goods

The administration moved to block off a popular tariff-free path for Chinese apparel coming into the United States, and added stiff levies on electric vehicles, solar panels and other products.

Will the US presidential election define the future of crypto?

Crypto currency firms are waiting to see how November's vote will impact upon them.

British e-commerce firm THG plans to spin off technology services arm, shares tumble

THG said it is "actively undertaking detailed work to review potential structures to facilitate the demerger of THG Ingenuity."

Meta Rolls Out Updated Ad Options for the Holidays

Some new ways to expand your Facebook and IG promotions.

The Weekly Closeout: Retailers gear up for the holidays, Figs opens second store

Major retailers are rolling out early holidays sales events, while the DTC scrubs brand continues to build out its physical footprint.

| GET LINKED

Aaron Orendorff on LinkedIn: The biggest miss I see across the board … is that people just check the…

The biggest miss I see across the board … is that people just check the box on creative. They don’t treat it like art. ↑ That’s Ryan Bartlett, co-founder of…

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Want to see how three simple email tests delivered $38K in extra revenue annually? I break down the strategies that turned email flows into revenue machines, boosting conversions and engagement.🚀 Don’t miss out on these proven tactics to elevate your email game. Read more here: 3x Tests = $38K Annual Revenue

| STAT ATTACK 👊

| THE OUTRO

Adios folks! Enjoy your weekend. Spare a click for the sponsor of this issue. 🫡 They’re good people and good people are hard to come by these days.

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