Issue 144: The Realities of Expanding Your Brand Internationally 🌐

+ This Q4 is different—find out why

September 24, 2024

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So, here’s a fun fact for you. While one of us was indulging in a little 80s nostalgia with the fam, taking in a viewing of Three Men & A Baby, something practically back flipped off the screen and into our blown minds.

Who here has kids? 👋 Who here has gotten them a Sophie Giraffe squeaker teething toy? 🦒 

Well, did you know that when Tom Selleck is wandering around the city trying to find supplies for the bundle of joy that was just dropped on his shared doorstep, he stops at a news stand, gets the Sports Illustrated, and, among other things, a Sophie Giraffe!

Mind = Blown

If you’re not a parent, you probably have no idea what I’m talking about, and maybe the Sophie craze is over. But, Holy Toledo, folks… Did some brilliant marketer see Sophie in the movie, know that moms the world over were swooning over the mustachioed Selleck, and launch this spotty bit of the good ol’ days into their waiting arms?

Or, like Crocs, was it a mom & pop toy giraffe maker whose time had finally come? 🤔 

| TWEET OF THE WEEK

In 8 Practical Lessons on Going Global, Eli Weiss lays out the key hurdles of expanding internationally. Here’s what’s covered:

  • Adapting product lines for cultural preferences.

  • Handling VAT, tariffs, and the dreaded customs hold-ups.

  • The reality of managing 24/7 global customer support.

  • Streamlining supply chains to avoid costly shipping delays.

For the full breakdown on going global, check out Eli's insights here.

| YOUTUBE UNIVERSITY

3 Reasons This Q4 is Different

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| QUICK SHOTS

  • Preston 🩳 Rutherford:

    • CMO: we need to do a brand reset

      • CEO: wtf does that mean? like a new logo?

        • CMO: no. that'd be a rebrand. not what i'm talking about

          • CEO: then what?…

  • Ashvin Melwani "Lose weight like you're back in your 20s" - a headline we threw on an ad and became one of our best performers. How'd we come up with it? Easy ⬇

  • @mikebeckhamsm Bias-to-Action is a core concept of any serious operator. To get good at something, you must start by just doing it. You won’t be any good at first, but that’s the only way to put in the practice required to develop a skill. Counterintuitively, the only way you build excellence is by making your peace with a simple fact: Excellence requires being willing to do things poorly at first…

  • Simon Robert Brands like Obvi, Bloom Nutrition, and Spacegoods all have bright colors. And it helps them with performance for two reasons:

  • Max Sigurdson-Scott Massive Amazon Hack & Tip List - Day 243/365📝 I found the greatest Amazon listing of all time:

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

New Tariff Rules Could Reverse a ‘Paradigm Shift’ in Retail

Under pressure from Chinese competitors, Amazon, Walmart and other U.S. retailers have been exploring ways to avoid tariffs. Could a new Biden administration rule change that?

Levi's Direct-to-Consumer Bet Sparks Job Cuts | PYMNTS.com

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its

Salesforce shares surge on Benioff’s billion-agent AI strategy

“We want to get a billion agents with our customers in the next 12 months,” Benioff said.

Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

Nike CEO John Donahoe is stepping down amid sales slip

Donahoe will be replaced by Elliott Hill, a retired former Nike executive.

| GET LINKED

Black Friday / Cyber Monday Survival Guide: Maximize Sales This Holiday | LinkedIn

🚨 LinkedIn Live Alert 🚨 Black Friday & Cyber Monday are just around the corner, and if you’re a brand gearing up for the biggest shopping event of the year, you don’t want to miss this! Join me and my colleague Jordan for a LIVE discussion where we’ll be breaking down how to WIN this BFCM season: 👉 Should you even compete with skyrocketing CPMs? 👉 How to nail your strategy: discounts, BOGO, or clearing inventory? 👉 Proven best practices for ads, landing pages, and email marketing 👉 How to manage new customer acquisition AND maximize profits from your current audience 👉 Secret hacks for post-holiday sales to keep momentum into 2025 Whether you’re a growth marketer or an e-commerce brand owner, we’ve got actionable tips and insider insights to help you crush this BFCM season. Set your reminders and come armed with questions! See you there! 💥 #BlackFriday #CyberMonday #BFCM #GrowthMarketing #Ecommerce #LinkedInLive

| RECOMMENDED SOFTWARE & SERVICES

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| STAT ATTACK 👊

| THE OUTRO

So! Now that you’re all inspired to troll thru 80s films looking for misplaced bits of nostalgia, we bid you adieu. Please send our royalty checks in turquoise and hot pink envelopes. ✌️

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