Issue 143: Creative Vault Hacks + Meta’s Latest Update Inside 🔐

+ This week’s tips on cutting unnecessary SKUs, boosting video ROAS, and making the most of Meta’s new updates.

September 19, 2024

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What’s that? Looking for a quick 411 on what’s in the issue and why you should peruse over a steaming cup of shroom coffee? Here y’ar:

  • Build your Creative Vault and never run out of marketing ideas.

  • Time to trim the fat? Here’s why cutting SKUs can save your business.

  • Boost your video watch time and watch your ROAS soar.

  • Meta’s latest update—what it means for your ad targeting.

🧐 Let us go, thusly. 🚀 

| TWEET OF THE WEEK

In Building a Creative Vault, Oren John offers a practical method that’s highly relevant for eCommerce merchants and their marketing teams. In a constantly evolving digital landscape, the ability to capture creative ideas and transform them into actionable marketing strategies is crucial for staying ahead of the competition. A creative vault serves as a repository for campaign ideas, social media concepts, and branding inspirations, ensuring nothing gets lost in the rush of daily operations.

By maintaining a vault, marketing teams can take a systematic approach to testing and refining these ideas. Whether it’s running A/B tests on email campaigns or experimenting with ad visuals, this process allows teams to see what resonates with their audience before scaling efforts. The vault isn’t just for storing ideas but for actively testing and improving them.

Ultimately, a creative vault keeps teams agile, ready to pivot when market trends shift, and ensures that they always have a fresh stockpile of marketing assets to draw from. Discover how this approach can enhance your marketing strategy by reading the full article here.

| YOUTUBE UNIVERSITY

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| QUICK SHOTS

  • @MehtabKarta 9/10 times you can crank email send frequency to daily and it will simply drive more incremental revenue without any more cost. The only audience I've found this doesn't work very well on is nerds (that's you reading this)

  • @theisaacmed My 15 step journey to starting an 8-figure candy brand…

  • @CoryDobbin Just a heads up everyone, looks like Meta is making some changes that will affect your audiences.

  • @lifeofbi The most successful roll-up in eCommerce is not brands but of agencies. Front Row, the marketing agency, has been acquiring agencies including Fortress Brand, School House, Taylor & Pond, has itself just been acquired by PE firm Charlesbank. Guessing it was a 9-figure deal.

  • @zachmstuck Most brands that are stuck in the $5M-$10M revenue range all have the same problem.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Meta Announces Updates To Business Tools Affecting Advertisers

Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.

Amazon Rufus AI Shopping Assistant in US - ChannelX

Rufus isn't Amazon's first AI shopping Assistant, and I couldn't help but want to compare it's results with Alexa.

Shein and Temu prices are set to get a lot higher as Biden takes aim at retailers linked to China

Critics say Shein and Temu are able to offer low prices because they evade import duties under the de minimis exemption — a loophole that could soon be closed.

TikTok Announces Marketing Tips Webinar for SMBs

Some tips for your TikTok marketing efforts.

The Weekly Closeout: Sephora North America names next CFO and Petco’s losses grow

Ten-year company veteran Delphine Herve will take on the position at the beauty retailer. Meanwhile, the pet retailer saw net loss surge by 70% in Q2.

Olsens’ fashion label The Row gets backing from Chanel, billionaire heiress

The Row made headlines earlier this year when it asked guests not to use phones at its fashion show.

| GET LINKED

Peter Quadrel on LinkedIn:

Most D2C brands should cut 25% of their SKUs today, here's why.

Typically, 80% of a company's profits come from just 20% of its products.

This means most brands are wasting resources on underperforming SKUs.

This cash is often better invested in higher yielding assets, ie. producing more top performing SKUs or promoting top SKUs.

Plus, you'll simplify your inventory, supply chain and management.

Procter & Gamble cut its product offerings by 30% and saw a 50% increase in profits in the early 2000s.

When Apple returned to profitability in the late '90s, they slashed their product line from 350 to just 10 items...

Start analyzing your product performance monthly/quarterly to see what's tying up cash and get that capital moved somewhere it can be productive.

Cutting 25% of your SKUs isn't about downsizing—it's about smart-sizing.

It's a strategic move to focus on what truly drives your business forward.

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Deep Ocean Partners solves your working capital needs and then some. Get access to 1.5x - 2.5x higher credit limits than traditional asset based lenders and generate 50%+ cash flow savings versus revenue-based fintechs. Sign up here to find out if you qualify.

  • Want to see how three simple email tests delivered $38K in extra revenue annually? I break down the strategies that turned email flows into revenue machines, boosting conversions and engagement.🚀 Don’t miss out on these proven tactics to elevate your email game. Read more here: 3x Tests = $38K Annual Revenue

| STAT ATTACK 👊

| THE OUTRO

And with that issue now wrapped up, we bid you adieu! 👋 Enjoy your weekend!

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