Issue 141: 3 cheap ways to get MORE traffic to your amazon store

+ How to LOSE money selling products

331315

Anybody else keep looking at the calendar wondering how exactly we’re so close to BFCM? Show of hands, who else feels wildly unprepared even if you’re actually right on track?

👋🖐️✋🖖👋🖐️✋🖖👋🖐️✋🖖👋🖐️✋🖖👋🖐️✋🖖👋🖐️✋🖖👋🖐️✋🖖

| TWEET OF THE WEEK

Traffic versus Conversion.

The debate we all love to have.

Normal people argue about sports teams.

Marketers and Amazon nerds argue about traffic and conversion.

It's the cross we bear, I guess.

We're not going to get into that debate today though.

You all probably know where I stand ("It depends").

Rather, I simply want to share 3 of the "Traffic Hacks" that I've been using for myself, and my brand clients (with great effect!).

➡️ For Improved SEO...Enrich your Amazon images with metadata

  • WHAT: Did you know that Google indexes your Amazon images? This means that, if you have keywords on the back-end of your images, Google will index them and your PDPs will benefit (You'll see the importance of this later in the newsletter).

  • HOW: I'm not talking about alt-text here. You're going to need to use Adobe Photoshop, or a free open-source tool like GIMP, to edit the metadata of your images and add relevant keywords for your product.

| YOUTUBE UNIVERSITY

How To Lose Money Selling Products

| TOGETHER WITH SEGMENTS

We work alongside marketing and operations teams to uncover deep insights buried in your data and help DTC brands optimize for growth.

We plug into any Shopify store and extract valuable insights and segments, and help you target the same audience across email, Meta, Google, and more.

Centralize your data and analytics, automate audience building, and optimize for growth.

It's the right investment in data for growing brands. Build your all-star data team later.

As a valued member of the Workspace6 community, access Segments Analytics at an exclusive 15% discount. Elevate your ecommerce strategy—start using Segments Analytics today and harness your data's full potential.

| QUICK SHOTS

  • @orenmeetsworld Content that every brand should make 👇

  • @johnhickey1970 Who’s been aggressively raising #facebookads budgets last 30/60/90 days? What were the results? I am approaching 10x my July daily budget. Feeling good about that. But we will see. (POLL)

  • Harley Finkelstein It’s official: Shopify is the first commerce integration partner on Roblox.

  • @heyitsalexP If you took all the energy you've invested in "quick fixes" and "growth hacks"... and invested it in the scary, nebulous work of developing a good strategy...your problem would be solved by now.

  • @ariesnotebook Top online shopping categories worldwide in 2024

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Social Media Managers Don't Need Your Algorithm Hacks

They need more understanding and validation.

Google tests its ‘Ask Photos’ AI assistant that understands what’s in your pictures

A new way to find old memories.

Instagram Adds New DM Engagement Options

Some new options for your IG DMs.

The Weekly Closeout: Under Armour hires (another) Adidas vet and Bluemercury turns 25

The athletics retailer appointed a new leader in its Europe, the Middle East and Africa division, while the beauty company refreshed its online presence. 

Asos targets serial returners with new £3.95 fee

Asos is updating its returns policy, introducing a fee for customers with a high return rate.

| GET LINKED

Caleb Kruse on LinkedIn

This ad totally fooled my pregnant wife.

Oh yeah, we’re having our first child 🥳

She has been getting bombarded with maternity ads lately, which is no surprise because she is in the thick of putting together our registry.

She sent me this screenshot yesterday and said “I almost fell for it!”

This is a perfect example of a chameleon ad. 🦎

Chameleon ads blend in with their surroundings by leveraging creative elements that are contextually relevant to their environments. Much like this AMA (ask me anything) button.

Also known as ugly ads cc Barry Hott 🔥

Ive added this to my top ads google sheet which you can grab for free on my profile. The sheet is packed full of ad styles you should be testing.

I also have an entire meta ads course where i talk all about ad creatives that scale.

The course is on a massive sale right now until labor day.

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Deep Ocean Partners solves your working capital needs and then some. Get access to 1.5x - 2.5x higher credit limits than traditional asset based lenders and generate 50%+ cash flow savings versus revenue-based fintechs. Sign up here to find out if you qualify.

  • 7-9 figure Shopify merchants: Are your email flows working as hard as you are? Stop burning ad dollars on flows that don’t convert. 🚀 I take what’s already in place and make it a revenue driver—no fluff, just profit. If you’re fed up with ‘optimization’ that doesn’t deliver, let’s talk. 🌶️ Learn about Email Flow CRO.

| STAT ATTACK 👊

| THE OUTRO

Enjoy your weekend, folks! ✌️

Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.