- DTC News by Workspace6
- Posts
- Issue 133: learn influencer strategy for brands (advanced playbook)
Issue 133: learn influencer strategy for brands (advanced playbook)
+ top 5 ad inspo sources 👀👀
331315
No time for peppy intros, folks! The weekend is fast approaching and we had to delay this issue just a touch. So, here’s your next 20 min to-do list:
Read the newsie (obvs)
Learn from the newsie (helps if you perform Step 1 first)
Sip your bev of choice thoughtfully
Occasionally nod approvingly while saying “Hmmmm”
High five yourself for being informed
Make mo’ money
Let’s go!
| TWEET OF THE WEEK
Who is the best at making product animations like these?
— Stef (@crowizard_stef)
11:24 AM • Jun 22, 2024
Struggling to find that spark for your next ad campaign? I get it. The ad world is freaking noisy, and often you need to mute the chaos to create something impactful.
Today's newsletter is the straight shot of where I find ad inspiration that gets me out of a creative rut and into a productive flow state:
1) Creative OS
I've been a paying customer of Creative OS for over 7 months. If you're doing ads in-house – or even if you're using an agency – save your energy and the cost of a designer, or at least double your output.
Their Canva (and Figma) templates cut my design time in half and doubled the impact. Easily one of the best investments I've made in years.
The monthly fee more than pays for itself in one ad.
I spend 5-10 minutes a day duplicating a template, iterating on it and uploading it to Meta to test.
2) GPT-4
I do this in tandem with Creative OS templates above:
Download a template
Upload it to Chat GPT-4
Input the prompt: "Please use the uploaded ad as inspiration. Rewrite the copy for this product: [YOUR PRODUCT URL]. Provide 3 examples."
Feed GPT-4 your product link and watch it churn out ad copy variations that hit. You can then copy and paste those back into Canva/Figma.
Mix, match, tweak – I find my ad voice without losing my mind and without wasting hours.
Try it. Your creativity will thank you.
Keep running the prompt ("Another 5 please") and piece together concepts that you love.
| YOUTUBE UNIVERSITY
Learn influencer strategy for brands (advanced playbook)
| TOGETHER WITH SEGMENTS
Segments analytics is your data science team.
We work alongside marketing and operations teams to uncover deep insights buried in your data and help DTC brands optimize for growth.
We plug into any Shopify store and extract valuable insights and segments, and help you target the same audience across email, Meta, Google, and more.
Centralize your data and analytics, automate audience building, and optimize for growth.
It's the right investment in data for growing brands. Build your all-star data team later.
As a valued member of the Workspace6 community, access Segments Analytics at an exclusive 15% discount. Elevate your ecommerce strategy—start using Segments Analytics today and harness your data's full potential.
| QUICK SHOTS
@IstvanicMarin: FB Ads Tip: 👕 For most clothing brands, Catalog ads (DABA) consistently the best perfomer. There's just something special about swiping through multiple products effortlessly.
Ash Melwani: We’ve seen that our landing page converts better than our product page (in general) So we ran an interesting test on the traffic that clicked on our home page banner which displays our main product offering. …
@C_Shelefontiuk: When a brand is on Shop+ we like to add unique value propositions & upsells paired with tiered rewards for some gamification. Have seen anywhere from a 5 to 34% increase in checkout conversion rate from doing this. As well as 10-20% lift in AOV with intuitive upsells. Example 👇
@RyeMcKenzie: It took me 4 failed businesses before I reached $10,000,000 a year in revenue. Here’s how we finally broke through the 8-figure barrier.
Jackson Corey: Brand is one of the last business moats. Brand = Reputation. The market’s critical-mass gut-feeling about a company. What creates reputation? Everything that's perceived & judged by others over time…
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
| RECOMMENDED SOFTWARE & SERVICES
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
Deep Ocean Partners solves your working capital needs and then some. Get access to 1.5x - 2.5x higher credit limits than traditional asset based lenders and generate 50%+ cash flow savings versus revenue-based fintechs. Sign up here to find out if you qualify.
| STAT ATTACK 👊
| YOU’RE HIRED
Brand
Email & Ecom Marketing Manager (Ash & Erie)
Front-End Engineer (Neurohacker Collective)
Got a job you want us to list? Let us know.
| THE OUTRO
That’s it for this one, folks! Tune in next week. Got more spicy goodness to send your way.
Adios! ✌️
Workspace6
