Issue 131: One of the best Founder ads EVER. 🔥

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Ladies and gentlemen… the weekend is upon us. 🥳 Make sure you get out there and enjoy the sunlight with someone you love, maybe with some nice homemade cheese dip, bean dip, artichoke dip, any kind of dip really… and margaritas. YES. 💪 Margaritas.

Dave Chappelle GIF

But I mean, when are margaritas ever a bad idea?

| TWEET OF THE WEEK

What do all viral videos have in common?

A high retention rate.

A 7 sec vs 19 sec vs 34 sec average watch time on a 40-second video is the difference between dud and viral.

And you need to know three key elements to master retention.

Let's walk through an example of a 59-second video that followed this framework and gained 615k views and 25k likes.

Or you can watch Brian’s in-depth breakdown on Sweat Equity here.

1. The Setup:

This is where you plant a seed in their mind to pay attention to what’s to come.

Set up what they are to look for: challenges, obstacles, and upcoming resolutions.

This can be done in a couple of different ways:

  • You are the hero: show you are creating a video to help viewers learn or achieve something.

"We have a dealer that's screwing customers on their car deals, and we are going to show you how they are getting screwed."

  • Outline the intention and the obstacle: highlight what viewers want and the challenge standing in their way.

"You want to buy a Toyota car? But you shouldn't buy until you watch this video."

By outlining the viewer's intention (e.g., buying a Toyota car) and the obstacle (e.g., potentially costly mistakes), you help them understand that the video contains valuable information that could save them money, and set up the resolution they’ll be waiting for.

| YOUTUBE UNIVERSITY

Copy Hostage Tape's 9-Figure Shopify Landing Page Design | Step-By-Step Tutorial

| TOGETHER WITH PARTICL

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Particl is helping brands answer the most challenging questions like: 

  • How can I boost my market share?

  • What are the most profitable product opportunities? 

  • How do I stack up against my competitors?

Whether you're refining your pricing strategy or exploring new categories, Particl's data-driven insights are your key to smarter decision-making. As a special offer for our newsletter readers, Particl is offering a 2-week free trial and 20% off your first month with the code "DTC".

Don’t miss out on this opportunity to transform your strategy and drive growth.Visit Particl today and use code "DTC" at checkout to get started.

| QUICK SHOTS

  • @orenmeetsworld: Standout packaging I’ve gotten in hands the last few weeks

  • Neal Goyal: If I became the CMO of a $20m+ brand today… This would be my go-to tech stack:

  • @jrdnmix: The designer behind Lil Yatchy’s album cover got the job by pitching concepts via cold email.

  • @heyitsalexP: PROFITABLE growth formula:

  • Jeremy Horowitz: It’s the beginning of the end for SFCC. Massive brands (like Nike) are finally testing Shopify.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Amazon’s retail sales growth ebbs in Q2

Advertising and services, including the blockbuster cloud unit, remain the center of growth and profits for the e-commerce giant.

Report Looks at How Top Brands Are Winning on TikTok

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ's research.

Google pulls Gemini AI ad from Olympics after backlash

What a week for the brands.

How This Chef Reclaimed Her Brand After a Messy Co-Founder Legal Battle

Chloe Coscarelli lost control of her name and the restaurant business she co-founded. Now she's back in the same location with the vegan cafe, Chloe.

What Brands Must Know Before Posting Olympics Social Content

Marketers must be familiar with trending topics and advertising rules.

| GET LINKED

Preston 🩳 Rutherford on LinkedIn: 3 minutes and 3 seconds. That's all it takes to learn from the best… | 44 comments

3 minutes and 3 seconds. That's all it takes to learn from the best investor on why Brand is the most important driver of business value. If you're debating… | 44 comments on LinkedIn

| RECOMMENDED SOFTWARE & SERVICES

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Deep Ocean Partners solves your working capital needs and then some. Get access to 1.5x - 2.5x higher credit limits than traditional asset based lenders and generate 50%+ cash flow savings versus revenue-based fintechs. Sign up here to find out if you qualify.

| STAT ATTACK 👊

| YOU’RE HIRED

Brand

Got a job you want us to list? Let us know.

| THE OUTRO

That’s it for this one, folks! Tune in next week. Got more spicy goodness to send your way.

Adios! ✌️

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