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- Issue 130: Team USA Brand Battle 🇺🇸 🇺🇸 🇺🇸
Issue 130: Team USA Brand Battle 🇺🇸 🇺🇸 🇺🇸
+ 3 simple insert card hacks for Amazon
5
Well! After however many days of Olympic-ness, I think at the very least we can agree that they’re definitely entertaining for a whole host of reasons. Here’s to a few more days of the spectacle! 🍻
| TWEET OF THE WEEK
Team USA branded gear: rated
- Nike spent all the funds on their massive self-serving commercial and giving Japan transcendental skate uniforms and leaves their own nation with the outlet team
- Massive Kith W that I respect so much in contrast to the others here I may never… x.com/i/web/status/1…— Oren John (@orenmeetsworld)
2:51 PM • Jul 20, 2024
🚀 This Week's Amazon Hack: 3 Simple Insert Card Hacks
A few weeks ago, I asked readers what topics I should write about in the future. Insert cards came up A LOT.
I'm honestly not that surprised. Insert cards are truly one of the few customized marketing hacks left in 2024.
Thankfully, Amazon has very loose rules for insert cards! You can go simple or go super detailed like this one:
There are really only 3 hacks that you need to worry about when it comes to insert cards.
Be LOUD
Don't be shy. You have a split second to get your Amazon customer to take action and leave a review. When I say "be loud", I'm referring to the format and styling of your request. Make it front and center. Big, bold font. Ironically, the example above doesn't do a good job at this. Some sellers even go so far as to include a large red stop sign followed by a request to leave a review.
You can include a URL link, QR code, or just tell the customer to leave a review on their app. Let's be honest, 99% know where to find their orders.
Whatever you do, DO NOT try to manipulate the customer to leave a 5-star review. Yes, that even means that if/then statements are out too. Really, anything outside of "please leave us a review on Amazon" is playing with fire.
| YOUTUBE UNIVERSITY
8 Actionable Ways To Grow Your DTC Profit RIGHT NOW (With Mehtab Bhogal)
| TOGETHER WITH SARAL
What's the Real Reason Top DTC Brands Are Crushing It? 🤔
Do you know why brands like Athletic Greens, Obvi, and Olipop are killing it?
They’ve cracked the code: long-term influencer partnerships.
Here’s their playbook:
Offer free products to influencers — collab only with the ones that LOVE your products — Make them long-term partners.
Sounds like a lot of work? Not with SARAL. The all-in-one platform lets you find the right influencers, reach out to them, and keep every conversation organized with their CRM.
You can set up tiered commissions to keep your influencers engaged and loyal and measure everything from sales to ROAS. Plus, with SARAL, you can create unique, leak-proof discount links 🤯
No need for 5 different tools. Just one. Simple. Easy. Full stack.
| QUICK SHOTS
@AaronOrendorff: Marketing is still a mystery to me. You do a bunch of stuff based on having done stuff in the past. You do another bunch of stuff that’s new. And if the stuff is good … it literally turns into money.
Simon Robert: Headlines account for 80% of your ad performance. 3 headline variations for a weight loss brand…
@RyeMcKenzie: What brand is the absolute GOAT at using video hooks in their ads?
@heyitsalexP: You can scale "branded" creative on Meta, but you must meet the following conditions:
Preston 🩳 Rutherford:
CMO: if you want me to hit a 2 ROAS, or a 20 ROAS, i can do that.
CFO: wtf do you mean?Jim Huffman: 13 Reasons Why People Don’t Convert & How To Fix Them [39 Case Studies]
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
| RECOMMENDED SOFTWARE & SERVICES
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| STAT ATTACK 👊
| YOU’RE HIRED
Brand
Email & Ecom Marketing Manager (Ash & Erie)
Front-End Engineer (Neurohacker Collective)
Got a job you want us to list? Let us know.
| THE OUTRO
🇺🇸🇬🇪🇫🇷🇫🇮🇪🇬🇧🇸🇦🇶🇧🇷🇦🇸🇹🇹🇮🇪🇮🇱🇬🇳🇸🇴🇿🇦
Keep your spirit hats on, y’all! Here’s hoping your team is winning!
Adios! ✌️
Workspace6
