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- Issue 129: the 7-Eleven golf merch drop ⛳ & why it's awesome
Issue 129: the 7-Eleven golf merch drop ⛳ & why it's awesome
+ how to manage your time like a 9-fig CEO
5
End of the week is upon us, folks! Whatever you’re currently doing, keep doing it. 💪 There’s very little room in this world for second guessing. Everyone’s just trying to figure it out as they go along, same as you.
🍸️To figuring it out as we go along!
| TWEET OF THE WEEK
7 Eleven hired a bunch of small golf influencers to model their new golf merch drop (and post about it)
- Highest 7Collection traffic day ever
- Highest 7Collection sales day everMakes u think
— Colin Landforce 🛠 (@landforce)
4:10 PM • Jul 27, 2024
One of the ways that brands build affinity with customers is through ordinary objects, whether the object is adjacent to your brand or not.
There are really four different use cases for creating objects as part of your product strategy (perhaps more!). Here they are:
1. Mirroring
You can use objects to mirror something about your brand to the customer. Like this Vibram mat outside of a clothing store in NYC.
Vibram makes some of the best footwear soles around, and using a doormat made from the same materials as the shoes they produce is a perfect marketing play for them.
Photo credit @geo.hagg on IG
| YOUTUBE UNIVERSITY
E064: How to manage your time like a 9-figure CEO
| TOGETHER WITH PARTICL
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Here's how:
Product Research: Use keyword and product-type searches to identify emerging trends. Spotting product spikes allows for a deeper analysis of market competitiveness.
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Leverage Particl to stay ahead of the curve and maintain your competitive edge. As a new partner to the newsletter, Particl offers a 2-week free trial and a 20% discount on the first month with the code "DTC". Visit Particl and use code "DTC" at checkout to begin.
| QUICK SHOTS
Edward Upton: Wunderkind just served me a Cease and Desist letter for telling the truth about their product — they want to bully Littledata into submission and pull the wool over DTC owners eyes about how their technology works.
@SeanEcom: Want to expand your brand globally? Thanks to shopify markets, its easier than every to get started. But is shopify markets a long term solution? We run 5 global stores, one on shopify markets, and 4 not. Why? The shopify markets BREAKDOWN:
Aaron Rubin: To prevent the fraud I keep posting about, USPS will start seizing those fraud labels on August 1.
@ron_ecomm: One key trick we have learned this year to make our cash more efficient while minimizing inventory planning mistakes is to launch new SKUs conservatively & quietly + place restocking PO aggressively early. Here's an example from our recent new collection launch of 10 new designs of an existing product.
@mikebeckhamsm: We started a newsletter for @9operators and it is awesome. Every week it is full of insights and deep dives that can help you run your business. Here’s an example of a piece I wrote last week about free shipping:
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
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| STAT ATTACK 👊
| YOU’RE HIRED
Brand
Email & Ecom Marketing Manager (Ash & Erie)
Front-End Engineer (Neurohacker Collective)
Got a job you want us to list? Let us know.
| THE OUTRO
That’s it for this one, folks! Tune in next week. Got more spicy goodness to send your way.
Adios! ✌️
Workspace6
