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End of the week is upon us, folks! Whatever you’re currently doing, keep doing it. 💪 There’s very little room in this world for second guessing. Everyone’s just trying to figure it out as they go along, same as you.

🍸To figuring it out as we go along!

| TWEET OF THE WEEK

One of the ways that brands build affinity with customers is through ordinary objects, whether the object is adjacent to your brand or not.

There are really four different use cases for creating objects as part of your product strategy (perhaps more!). Here they are:

1. Mirroring

You can use objects to mirror something about your brand to the customer. Like this Vibram mat outside of a clothing store in NYC.

Vibram makes some of the best footwear soles around, and using a doormat made from the same materials as the shoes they produce is a perfect marketing play for them.

Photo credit @geo.hagg on IG

Or you can make a spoon holder shaped like a ravioli, a perfect personification of the very thing you’re cooking.

| YOUTUBE UNIVERSITY

E064: How to manage your time like a 9-figure CEO

| TOGETHER WITH PARTICL

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Particl empowers leading retail brands like Skims, Hexclad, and FashionNova with invaluable insights. 

Here's how:

  1. Product Research: Use keyword and product-type searches to identify emerging trends. Spotting product spikes allows for a deeper analysis of market competitiveness.

  2. Understanding Market Trends: Monitor sales increases in categories with minimal direct competition, revealing potential opportunities.

  3. Pricing Strategy: Analyze competitors' new product launches, price fluctuations, and volume changes to determine the optimal pricing for your products.

Leverage Particl to stay ahead of the curve and maintain your competitive edge. As a new partner to the newsletter, Particl offers a 2-week free trial and a 20% discount on the first month with the code "DTC". Visit Particl and use code "DTC" at checkout to begin.

| QUICK SHOTS

  • Edward Upton: Wunderkind just served me a Cease and Desist letter for telling the truth about their product — they want to bully Littledata into submission and pull the wool over DTC owners eyes about how their technology works.

  • @SeanEcom: Want to expand your brand globally? Thanks to shopify markets, its easier than every to get started. But is shopify markets a long term solution? We run 5 global stores, one on shopify markets, and 4 not. Why? The shopify markets BREAKDOWN:

  • Aaron Rubin: To prevent the fraud I keep posting about, USPS will start seizing those fraud labels on August 1.

  • @ron_ecomm: One key trick we have learned this year to make our cash more efficient while minimizing inventory planning mistakes is to launch new SKUs conservatively & quietly + place restocking PO aggressively early. Here's an example from our recent new collection launch of 10 new designs of an existing product.

  • @mikebeckhamsm: We started a newsletter for @9operators and it is awesome. Every week it is full of insights and deep dives that can help you run your business. Here’s an example of a piece I wrote last week about free shipping:

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Italy PM Meloni vows to 'relaunch' bilateral ties with China

Ms Meloni last year removed Italy from President Xi Jinping's signature Belt and Road Initiative.

Apple Intelligence to Miss Initial Launch of Upcoming iOS 18 Overhaul

(Bloomberg) -- Apple Inc.’s upcoming artificial intelligence features will arrive later than anticipated, missing the initial launch of its upcoming iPhone and iPad software overhauls but giving the company more time to fix bugs.Most Read from BloombergHarris’ Running-Mate Search Zeroes In on Three Top ContendersTrump’s Campaign Against Harris Is Like Him: Old and TiredApple's AI Features Rollout Will Miss Upcoming iPhone Software OverhaulVenezuela’s Silence on Election Results Draws Global Conc

WTO Countries Sign Global eCommerce Agreement That Would Ban Tariffs

Several dozen World Trade Organization (WTO) countries have signed a sweeping agreement governing global eCommerce.

Britain will soon lay out new plans to regulate 'buy now, pay later' firms like Klarna after delays

A U.K. Treasury department spokesperson said the government will set out plans to regulate "buy now, pay later" plans "shortly."

CrowdStrike reveals what went wrong — and it's pretty much what we expected

CrowdStrike has issued its first review of the recent major incident

Sonos CEO apologizes for disastrous rollout of new app

He promises frequent improvements through the fall.

| GET LINKED

We didn’t pay nearly enough attention to our contribution margin…

We didn’t pay nearly enough attention to our contribution margin…

| RECOMMENDED SOFTWARE & SERVICES

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  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK 👊

| YOU’RE HIRED

Brand

Got a job you want us to list? Let us know.

| THE OUTRO

That’s it for this one, folks! Tune in next week. Got more spicy goodness to send your way.

Adios! ✌

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