Issue 126: The Growth Lifecycle 📈📈📈

Whooooosh! 💨💨💨

That’s the sound of a decade happening in the space of about 2 weeks. Who’s ready for another go around?

| TWEET OF THE WEEK

When I used to run a Marketing Ops team, the way we became more efficient and focused was by implementing two week sprints. When the idea initially was ran by me, I was SKEPTICAL, so I know what you’re thinking.

But before I dive into how to do a “Marketing sprint”, let’s get a clear picture:

What is a Marketing Sprint?

It’s not just a buzzword. It’s a framework adapted from Google Ventures that squeezes BIG achievements into short timeframes. AKA we want substantial results, QUICKLY, like launching a new 360 Marketing campaign in just two weeks.

This approach doesn’t work for everyone, but it had a lot of benefits for us.

So why Sprint?

Why Marketing Sprints Work

👉️ Focus: Zoom in on what matters. Every day of the sprint is a targeted strike towards a specific goal—no distractions, just results. It’s not lack of skill that inhibits most Marketing teams, it’s lack of focus. There are tons of tasks we’re asked to do, but what are THE MOST important?? A Marketing Sprint will help you clarify the most important to-do’s.

👉️ Speed: It’s all about quick cycles of planning, executing, and learning. This means quicker turnaround times and the ability to adapt on the fly. Marketing isn’t just fast-paced; it’s sprint-paced! Move fast and BREAK things.

👉️ Clarity and Commitment: With clear goals and a dedicated timeframe, everyone knows what needs to be done and is committed to the timeline. Teamwork makes the dream work Marketing Bestie. The short timeline FORCES your hand, you will be working as a TEAM.

👉️ Transparency: It helps other stakeholders understand what we are working on and why their request might not be the highest priority. Also, when’s the last time you ever heard a brand achieve BIG things while operating in silos? You need to be communicating across teams.

👉️ Hidden Benefit: Marketing sprints are a sneaky big help for hiring. When you’re doing a sprint you’ll be able to see ALL the leaks in the Marketing department. A backlog of tasks, parts of the team that are falling behind, this will show your company what they’re missing out, making your case much stronger for another hire.

Now how do we execute it?

| YOUTUBE UNIVERSITY

How to Build Systems (So Your Business Runs Without You)

| TOGETHER WITH SARAL

Why influencer content works in your favor (ads don’t!)

For many brands, just traditional paid media isn’t cutting it anymore. 😕

Enter: Influencer content. It’s genuine, real, and perfect for social media, delivering more bang for your buck. It's not just an ad; it tells a story, shares a recommendation, and forms a connection.

That influencer post isn’t just for social media. Use it on your website, emails, and retail stores. Spread it wide, and your marketing budget will thank you. 👏

But how do you start? SARAL is with you every step of the way and makes everything simple:

1. Find and connect with brand-aligned influencers

2. Manage and track conversations

3. Monitor brand mentions

4. Ask for usage rights

5. Share content across all channels

Everything you need, all in one place.

You get to try SARAL for 14-days without spending a single dollar.

Or talk to their team first - that's free, too ;)

| QUICK SHOTS

• Barry Hott: "I'm a data-driven marketer, I need to have data about everything!" 🙄

• @AmandaMGoetz: This ad for @CapitalOne is attempting to highlight their points for travel. Here’s how I’d change it:

• Ashvin Melwani: I've talked about how offers & pricing go hand in hand and how marketers need to pay attention to contribution margin

• Alexandra Greifeld: Things I've changed my mind on in the past 5 years…

• @IstvanicMarin: This my best podcast episode ever. Literally everything you need to know about media buying is in this episode

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

| RECOMMENDED SOFTWARE & SERVICES

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• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK 👊

| YOU’RE HIRED

Brand

• Ecommerce Manager/Director (Farmers Defense)

• Creative & Content Marketing Manager (Ash & Erie)

• Email & Ecom Marketing Manager (Ash & Erie)

• Front-End Engineer (Neurohacker Collective)

• Direct-to-Consumer Demand Planner (Beekman 1802)

• Brand Manager (ResBiotic)

SaaS

• Outbound Sales Director (Hyros)

• Content Marketing Manager (Talkable)

Got a job you want us to list? Let us know.

| THE OUTRO

Well folks, this year is proving to be nothing short of a good ol’ barn burner as we like to say in the country. Our best advice is to strap on your crash helmets, keep your arms and legs inside the DTC Machine until we come to a complete stop, and HODL.

We’re out like Biden. 👋 

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