Issue 123: 48 mins to better content 🔥

You know what time it is? Time to launch a new section to this madness we call a newsletter.

👇️ Peep Stat Attack down below. And enjoy the show!

| TWEET OF THE WEEK

Shopify was too busy rolling out its Summer 24’ Editions update to write a good blog post about it. It doesn’t even cover half of its own top 10 updates.

All good, we took care of it.

In this Issue:

• A walkthrough of Shopify Summer Editions

• The pitfalls of moving into big box retail (from someone who has done it)

• What VCs look for in consumer brands

Let’s get into it

Shopify Editions Summer ‘24

Shopify is working toward unifying commerce like no other. After a

This edition is about reducing your workload by doing all the little things for you. There’s AI to help you get around and execute marketing, less work to do when you expand internationally, easier to customize analytics and more.

Get the full breakdown here.

Markets

They’ve released a new, single command center for global expansion which includes:

• Duties, taxes, compliance

• Language support & regional pricing, along with seamless multi-currency support

• Better inventory solutions

• Easier shopping page customization by market

• Detailed analytics for each

Read the rest 👉️ 

| YOUTUBE UNIVERSITY

48 Min To Develop The Best Content Strategy

| TOGETHER WITH SEGMENTS ANALYTICS

Your data is keeping secrets.
Unlock them with Segments Analytics.

Your data is your most valuable asset, but without a designated data scientists on staff, can you ever really truly unlock the golden nuggets that lie within it?

Segments Analytics is the ultimate customer segmentation tool, built by data scientists to be a marketer's best friend. Trusted by over 1,000 brands like Sol de Janeiro, Ilia, True Botanicals, and Nutrimuscle, this Shopify app transforms raw data into actionable insights.

Segments uses sophisticated AI via SegmentsGPT to build customer segments and reports using natural language. Its focus is on customer retention by identifying MVPs and low-value customers across 12 lifecycle segments. Explore purchase patterns and time intervals to create personalized, well-timed campaigns that drive repeat spending.

Replace platform-specific segments with unified audiences across Klaviyo, Google, Meta, and more. Shopify Plus certified, Segments Analytics offers intelligence typically reserved for larger organizations with dedicated data science teams.

As a valued member of the Workspace6 community, access Segments Analytics at an exclusive 15% discount. Elevate your ecommerce strategy—start using Segments Analytics today and harness your data's full potential.

| QUICK SHOTS

• Taylor Holiday: 25 explosive 🎆 eCommerce takes for us to argue about while we drink beer 🍺and celebrate America. 🇺🇸

• @the_alex_d_: SEREED is crushing it. This little balance bikes makes $1.4M a month on Amazon. Here're all the things this Chinese brand is doing right: 👇

• Marin Ištvanić: FB Ads Unwritten Rule #23: Stop overanalyzing daily FB results! 📊

• @ecomchasedimond: Here are 5 emotions you should trigger in your copy: Bookmark this 🔖

• @heyitsalexP: It boggles my mind how few fashion brands explain what they sell & why they're different on the homepage.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

This thought would cross my mind at least monthly when operating

Here are the 6 things I learned, and 6 things you can do if you're having some of these thoughts. All of this is informed by mistakes I made as a cofounder of a brand that had a 9-figure exit.

1. “The ads don’t return like they once did.”

What I learned: It happened so gradually that we missed the signs. The big red flag was when we started looking at the traffic sources of new customer revenue. We found paid channels gradually started to comprise a larger and larger portion of total new customer revenue.

What you can do: Check your paid vs unpaid new customer revenue traffic sources. If paid is becoming larger over time - even if you're growing quickly - it's time to change.

2. “We need to let go of the idea that they still do.”

What I learned: For us, what made the decision challenging was the perceived lack of other attractive options that aligned well with our internal talent skillset and areas of confidence.

Read the rest…

| RECOMMENDED SOFTWARE & SERVICES

• MobiLoud wants launch your brand's mobile app, risk-free. Get an app without the limitations of app builders - everything that works on your website will work in your app without having to manage a separate channel. Plus we don't take a cut of your revenue. Get a free app preview, and your first 2 months free.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK 👊

| YOU’RE HIRED

Brand

• 🆕 Ecommerce Manager/Director (Farmers Defense)

• Creative & Content Marketing Manager (Ash & Erie)

• Email & Ecom Marketing Manager (Ash & Erie)

• Senior Digital Marketing Manager (Glade Optics)

• Front-End Engineer (Neurohacker Collective)

• Direct-to-Consumer Demand Planner (Beekman 1802)

• Brand Manager (ResBiotic)

SaaS

• Outbound Sales Director (Hyros)

• Content Marketing Manager (Talkable)

Got a job you want us to list? Let us know.

| THE OUTRO

Don’t forget to vote on our new section! Stat Attack. Is it a winner? Tic tac toe, as Pelosi says? Or is it a sucker. A loser?

Until next time! ✌️

Workspace6

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