Issue 122: Creating an $80M Streatwear Brand (Step By Step)

Well heck y’all. Got a presidential debate under our belts since last we spoke. Everyone feeling… optimistic? Confused? Us too! 💪 Let’s go!

| TWEET OF THE WEEK

Let's talk about everybody's favorite topic today, Meta ads. This has been an uh... interesting year for advertisers on the platform. Last year was pretty amazing, with the introduction of ASC and a few other changes advertisers were feeling really bullish on the platform after a very challenging post iOS period. Meta somehow rebuilt attribution with modeling post iOS, and they don't get nearly enough credit for it. Meta stock was back ripping and all was well in our worlds.

This year has been a little different though. In late Q1 there were some confirmed bugs, and then there has been a lot of unconfirmed wonkyness this tear. Now I truly do think a lot of the poor performance advertisers are seeing is consumer confidence and macro, but not 100% of it. We've seen more bugs and weird things happening this year. I've heard some rumors that there is a lot of model testing going on that is hitting accounts, which hopefully means this is a necessary tough period until we "get out of learning" and wind up with a more robust outcome. I can only hope.

All in all, I truly believe Meta is the best channel for the majority of advertisers. It's the majority of our spend and it's usually the most efficient channel. They also have by far the best support for us advertisers of all the channels. So i'm net long Meta, but no channel is without challenges.

To me, the biggest issue with Meta is that the platform is…

| YOUTUBE UNIVERSITY

How to Create a Streetwear Brand Step by Step

| TOGETHER WITH SEGMENTS ANALYTICS

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| QUICK SHOTS

• @the_alex_d_: Kourtney Kardashian's supplement brand "Lemme" is genius.

• Sarah Carusona: I’ve successfully managed media for 9 figure brands without ever ever using an MMM or MTA tool. And I improved efficiency while doing so. (Cue anxiety for "tooting my own horn"...deep breath 😮‍💨 ...OK here we go!)

• @retentionrandy: Damn, Amped is exclusively moving over to MailChimp. RIP GOATED popup performance. It was fun while it lasted🥲

• Ashvin Melwani: If you’re not utilizing any whitelisted ads in your ad account - you are definitely missing out. These kinds of creatives are great for extending your creative diversity

• @KateBour: Unpopular opinion: The best products don’t actually win—the most popular ones do. Act accordingly

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Here's how we made $250K in 24 hours with one of our brands (without Facebook ads) 🔥 Part 2! Steal this SOP! 🚀

If you haven't read part 1, I'll link it in the comments below 👇

TLDR from yesterday

The power of Building a community

How to build a comunity

Where to build a community

Today I want to talk about how we leveraged that VIP group of 10K members to sell over $250K in 24 hours 💰.

Up until this point, we had mostly used the group to get feedback on new designs and TBH we were using it more like another broadcast channel (don't make this mistake when you build a community) 🚫.

But then I had an idea 💡...

Why don't we give them early access? 👀

But how? 🤔

Some background about this launch first:

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| YOU’RE HIRED

Brand

• Creative & Content Marketing Manager (Ash & Erie)

• Email & Ecom Marketing Manager (Ash & Erie)

• Senior Digital Marketing Manager (Glade Optics)

• Front-End Engineer (Neurohacker Collective)

• Direct-to-Consumer Demand Planner (Beekman 1802)

• Brand Manager (ResBiotic)

SaaS

• Outbound Sales Director (Hyros)

• Content Marketing Manager (Talkable)

Got a job you want us to list? Let us know.

| THE OUTRO

That’s it for this one folks! Don’t forget to tip your driver and call your Ma.

HAWK TUAH! ✌️

Workspace6

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