Issue 121: The 15 most iconic ads you've ever seen

Oh hell yeah! You know that kinda springy feeling you get when you know that you’re crushing the everliving 💩 out of the week and you’re about to coast into the weekend on the fumes of good effort like Cousin Eddie coasting into Chicago in Christmas Vacation?

We just got those vibes. 🥰 

| TWEET OF THE WEEK

ICYMI: Graza released their new “beer can” refills that are 100% recyclable, nitrogen-sealed to keep oxygen out, and to are perfectly portioned to help their olive oil fiends refill perfectly when they run out every single time AND provide a more sustainable way to do so.

You can read more about them here on their website and then their social launch post here.

• THEY LOVE BEING A TEASE.

About 7 days before setting their new product live, Graza kickstarted their teaser content across all of their owned social channels with an old-school Apple approach. This same theme went across their launch creative and down to the very educational launch video that was featured on their Youtube channel here with Andrew, the CEO, giving some Steve Jobs energy delivering 15 minutes about WHY Graza went with cans as their refill medium of choice.

Not only have they done it with this launch, but all of their launches usually starting 48-72 hours out, depending on the product.

Teaser content has always been something I personally love creating and taking inspiration from Apple made this super fun. This is a similar approach I took with brands like Canopy, where we were releasing a new collaboration or product very frequently.

I love being able to get audiences (who are very engaged) more excited and guessing for what is next in a brands journey to help lead up to the big moment vs. just launching it out of thin air.

As the cool kids say, the hype is real. It certainly rings true when gaining hype leading up to your big moment. (READ MORE)

| YOUTUBE UNIVERSITY

The 10 Best Hooks for Meta Ads Creative

| TOGETHER WITH RYAN SHELL

We took this client from $5 million to $33 million in less than 12 months. They are still a client today and you won't believe how high the revenue has climbed.

I'm Ryan Shell, a fellow brand owner and also the founder of the ecommerce agency, Hey Frankie.

If you'd like to learn about the strategies used to generate this type of growth, feel free to book a quick call.

And hey, I get that you probably think most agencies suck. I completely agree, actually.

Book a call and you'll quickly discover that Hey Frankie does things differently.

| QUICK SHOTS

• Rohit Bhadange: Vitamin brand, Care/of, shut down last week after being sold for $225 million in 2020. Here’s what went wrong…

• @TaylorHoliday: This is the most powerful woman in consumer product that no one talks about. Here is why she might hold the key to getting capital back flowing into our industry...

• Ecom Ideas: #PR: If you've got it, flaunt it. Branch includes a media quote slide show in its collection grids (mobile version attached) 💡 Notice the quotes are collection-specific …

• @KateBour: People don’t buy things because of who they are. They buy because of who they want to become. Don’t sell the product. Sell the transformation.

• Ashvin Melwani: We made some pretty big changes last year... With these changes our Contribution Margin improved by 133%, and we were able to lower our CAC by 30%. Let's break it down (SLIDES)

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

This is the guy that started and sold Sun Bum for $400,000,000.

Kinda looks like the silver fox Tom Brady

But he’s not, his name is Tom Rinks, but it would also be hilarious if Tom Brady sold a sun tan lotion company for $400M.

Anyways, I tried to find more pictures of the guy and info on how he grew his company but he’s pretty anonymous.

This is what I was able to find:

Before Tom started Sun Bum, he ran a consumer products branding agency.

In 2009, a friend of his kids came to Tom asking for help with their sunscreen brand.

They tried starting 3 brands at once:

1. Race Face - sunscreen for Nascar rednecks

2. Game Face - college-specific branded sunscreens to sell in local university stores

3. Sun Bum - a broad, untargeted consumer sunscreen

Tom thought all of these brands were terrible.

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| YOU’RE HIRED

Brand

• Creative & Content Marketing Manager (Ash & Erie)

• Email & Ecom Marketing Manager (Ash & Erie)

• Senior Digital Marketing Manager (Glade Optics)

• Front-End Engineer (Neurohacker Collective)

• Direct-to-Consumer Demand Planner (Beekman 1802)

• Brand Manager (ResBiotic)

SaaS

• Outbound Sales Director (Hyros)

• Content Marketing Manager (Talkable)

Got a job you want us to list? Let us know.

| THE OUTRO

Is it July, yet? Outta be. FEELS like July. It’s way more Julyish than Juneish IMO. This June hasn’t Juned like other Junes have Juned.

Plus, as soon as it’s July we can officially do Christmas in July and rewatch Christmas Vacation. One of only two times when it’s allowed in the calendar year.

And that’s what it’s all about, after all. Ah well. Hang in there! Only days to go!

💩’er was full!

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