Issue 120: How to build a luxury brand. 💎

+ Post Purchase Comms Part 1 & 2

June 26, 2024

This is going to ruin the tour.

| TWEET OF THE WEEK

Post Purchase Communication

In e-commerce, the journey doesn't end at checkout; it's merely the first step in a dynamic relationship with your customers. Post-purchase communication is the thread that weaves together a seamless and satisfying experience for buyers, enhancing their journey from the moment they click 'Confirm Order' to the eagerly awaited delivery and beyond. 💫

Consider the myriad touchpoints your customers encounter: your website, the checkout process, the post-purchase phase, unboxing, product usage, and beyond. Each presents an opportunity to connect and engage with your audience, building trust and loyalty along the way.

Keeping customers informed about their orders is paramount. Whether through email updates or the immediacy of SMS, providing timely information not only reduces all the “where’s my order?” inquiries but also fosters excitement and anticipation for the arrival of their purchase.

| YOUTUBE UNIVERSITY

How to build a luxury brand

| TOGETHER WITH SEGMENTS ANALYTICS

Your data is keeping secrets.
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Your data is your most valuable asset, but without a designated data scientists on staff, can you ever really truly unlock the golden nuggets that lie within it?

Segments Analytics is the ultimate customer segmentation tool, built by data scientists to be a marketer's best friend. Trusted by over 1,000 brands like Sol de Janeiro, Ilia, True Botanicals, and Nutrimuscle, this Shopify app transforms raw data into actionable insights.

Segments uses sophisticated AI via SegmentsGPT to build customer segments and reports using natural language. Its focus is on customer retention by identifying MVPs and low-value customers across 12 lifecycle segments. Explore purchase patterns and time intervals to create personalized, well-timed campaigns that drive repeat spending.

Replace platform-specific segments with unified audiences across Klaviyo, Google, Meta, and more. Shopify Plus certified, Segments Analytics offers intelligence typically reserved for larger organizations with dedicated data science teams.

As a valued member of the Workspace6 community, access Segments Analytics at an exclusive 15% discount. Elevate your ecommerce strategy—start using Segments Analytics today and harness your data's full potential.

| EASY LISTENING 🔊 

| QUICK SHOTS

  • @andrewjenningsx: $300k of inventory STOLEN.

  • Daniel James: No-one WANTS to see your ads! Advertising is an interruption to someone's on platform or onscreen experience.

    They are not there FOR you, so you have to deliver value: and earn the right for their attention. Its why your creative, especially the first 3-5 seconds really matter. How do you stop someone from simply scrolling/swiping away or tuning out?

  • @danavirsarria: I love Andrew Chen's 80/20 rule. If you want product-market fit, just COPY a competitor who has product-market fit already. From there, keep 80% and change 20%. As long as that 20% is core to the product, it'll be unique.

  • @KateBour: Clear > clever .. Why? Because as David Ogilvy said, “You aren't advertising to a standing army; you are advertising to a moving parade.”

  • Preston Rutherford: Cody has built Jones Road Beauty to 9 figures in 3.5 years as a bootstrapped brand. In this video, he addresses the shortcomings of click-based attribution, why it doesn't work, and real examples showing why.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Oracle exits advertising business following revenue falloff

The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

Why Toms' marketing is experimenting with podcasts & live events

Since changing its business model in the last five years, Toms has tested out new marketing channels to re-introduce itself to audiences

Why Product Innovation was the Star of Halara’s SoHo Pop-Up - Retail TouchPoints

Halara, the athleisure brand turned social media sensation, put its product innovation on display at its recent SoHo NYC pop-up as part of a long-term differentiation strategy.

Frank Green's new drink bottle lid has been 10 years in the making

Frank Green's commitment to innovation is behind the brand's latest invention for its reusable drink bottles, the Switch Lid.

Amazon May Charge For Alexa: Report Suggest Major Overhaul Of AI Assistant

Amazon is reportedly considering charging up to $10 a month for access to the new Alexa, which it plans to launch later this year.

| GET LINKED

I designed 3,000+ ad creatives this year.

These 12 styles ALWAYS deliver.

  • Phone ad

  • Gut health angle

  • Itchy shorts

  • Yours vs them

  • USP call-out

  • & more!

Lacking ad ideas? Share this with your marketing friends.

| RECOMMENDED SOFTWARE & SERVICES

  • MobiLoud wants your feedback. Unlike block-based app builders, we help brands launch mobile apps that work with your entire tech stack, don't require separate maintenance and give you full control over your app's design. Book a call, get $200 for 30 minutes of your time. 

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| YOU’RE HIRED

Brand

SaaS

  • Outbound Sales Director (Hyros)

  • Content Marketing Manager (Talkable)

Got a job you want us to list? Let us know.

| THE OUTRO

Okay, JT joke made. ✅ 
DTC News delivered. ✅ 

We now return you to whatever second-rate-by-comparison activity you were doing before we showed up with this straight fire content.

Until next time! ✌️

Workspace6

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