Issue 117: CRO Masterclass w/ Davie Fogarty & Carl Weische

+ AMZ image hack that makes people click like crazy

Folks! How did we make it to the first of June already? I mean, before you know it we’ll be prepping for BFCM, Christmas, New Years and all that nonsense.

😤 Ahh well. No greater time to be alive, amiright?

I Love It GIF

| TWEET OF THE WEEK

Today's hack is all about NOT being boring with your hero images. When others zig, you should zag.

Some of the best Amazon hacks are extremely simple to deploy. I like simple.

So, how do you get customers to click your listing like crazy?

By showing your product! By that, I mean really showing it. This will be a bit of a gray area but depending on your category, Amazon might not be known to take action. here's even more good news. If Amazon ever gets grumpy with you, the worst thing that will happen is a listing suppression until you fix it.

I'm going to use two real examples and show you pictures today.

The first one is from a pretty well-known cold brew coffee brand on Amazon. They're Amazon-native and absolutely crush it.

In a space that is dominated by boring coffee bags and nothing else, Bizzy includes gorgeous coffee swirls in a branded glass cup.

Pretty sexy huh? This one simple change has skyrocketed Bizzy's CTR and resulted in dominance within their category.

| YOUTUBE UNIVERSITY

CRO Masterclass from Davie Fogarty & Carl Weische

| TOGETHER WITH SARAL

Are You at the Mercy of Meta? 🧐

"Meta is killing my campaigns."

“How do I fight the rising CPMs?"

"Does anyone know what to do?"

Sounds familiar? You're not alone if you've been struggling with high ad costs and poor campaign performance. You've tried tweaking your ad creatives and offers, but it's not enough. So, what's next?

Here’s a take: Diversify your marketing efforts and invest in influencer relationships. Why? Influencers bring a dedicated community, authentic stories, and organic content that resonates with their audience.

Instead of relying solely on ads, leverage the trust and engagement influencers have built with their followers. Their content can also serve as powerful ad creatives and social proof, boosting your campaigns.

Where do you start? With a simple, no BS tool.

With SARAL, you can find everything you need to build your influencer marketing program in one place. SARAL makes it easy, from finding the right creator in your niche to managing conversations and tracking sales.

Plus, their customer happiness team supports you every step of the way.

Have questions? Connect with an expert.

| QUICK SHOTS

  • Cody Wittick: Auditing your ad account can be a complex, confusing headache. We use 8 core metrics in our audits to keep it simple.

  • Jon Ivanco: This is a "top performing" popup for signup rate….

  • @andrewjfaris: Comments on your ads don't create high performing ads. High performing ads create comments.

  • Alexandra Greifeld: 5 most common reasons that Fashion brands are unable to scale their Meta campaigns past $1k profitable spend/day…

  • @DylanAnder: If you're not a luxury brand, try adding more emojis to your website. I've seen a positive trend in testing them, seems to be working pretty well recently

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

What’s next for online retailers as investors lose faith? - Retail Gazette

As Ocado is booted out of the FTSE 100, we look at what waning investor sentiment means for online retailers like THG, Asos and Boohoo.

How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk - Retail TouchPoints

Reese's omnichannel approach, driven by its sales, marketing, and human insights teams, made its partnership with the NCAA a true slam dunk.

What Google’s new gaming strategy means for brands

Virtual avatars on the Fitbit and snackable games on YouTube could open the door to new marketing opportunities.

EBay’s Recommerce Surge: How Pre-Loved Goods Are Taking Over

Recommerce sales continue to be a significant part of eBay’s business, driven especially by the younger generations who are considered both buyers and sellers on eBay.

The Future of Facebook - Young Adults & AI - ChannelX

The Future of Facebook - building the next generation of social media for young adults and leaning into new product capabilities enabled by AI

| GET LINKED

#PR: If you've got it, flaunt it. Branch includes a media quote slide show in its collection grids (mobile version attached) 💡 Notice the quotes are collection-specific

Many hashtag#dtc brands have some kind of logo reel on the home page, but don't include mentions on product lists or PDPs

This may be a trend that picks up given the challenges with customer reviews: fake reviews, low quality, incentivized and hashtag#AI -- brands may be looking for other ways to communicate trust.

Even Google is looking for more "expert signals" for hashtag#SEO

| YOU’RE HIRED

Brand

SaaS

Got a job you want us to list? Let us know.

| THE OUTRO

That’s it for this issue, Gang. Comments or Complaints please file in the relevant departments and in triplicate!

Until next time! ✌️

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