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- Issue 116: How True Classic bootstrapped from $3k to $500M+
Issue 116: How True Classic bootstrapped from $3k to $500M+
+ Going from 6- to 7-figs in 1 hour
Question for everybody! Who wants some spicy ecom tid bits from around the interwebs?
Okay, you little stinkers! Buckle up!
| TWEET OF THE WEEK
In 4.5 years we've scaled @trueclassictees from $3k into $500M+ in revenue.
Bootstrapped and profitable.
Here's how we did it. 👕🚀
— Ryan Bartlett (@RyanBartlett)
12:29 AM • May 25, 2024
Today’s guest is absolutely PIERCING the competition to say the least.
Co-Founder, Board Member, and Advisor of Studs, the retail and Ecom brand reimagining the ear piercing and earring experience, meet Lisa Bubbers.
Rated one of the most innovative companies in retail for 2023 by Fast Company, expanding to 25 retail stores across the US, and doing it ALL organically, Studs is one of a kind.
And lucky for us Lisa gave some insights on The Marketing Millennials Podcast into how Studs has been able to scale organically in retail in 2024.
Here’s what she had to say in her own liiiiightly edited words.
1. Is Brick and Mortar Dead?
“We’ve learned a lot about our customer, our first store opened in Nolita in New York.
Being close to Soho and right in the primetime shopping scene in New York City was a great learning experience to figure out what kind of foot traffic and customers we have.
Plus having a store on a main street of attraction next to other stores like Lululemon and Warby Parker where our ICP wants to shop has been a fantastic way for us to piggy back off of their already known brand image (super smart).
But now we are actively looking to move into premium lifestyle centers, a place like Century City in Los Angeles is the perfect example.
It’s really hard in Los Angeles to drive to myriad locations, the Los Angeles customer wants to go to a premium lifestyle center that’s outdoors, has every single brand they could possibly want, plus food options.
So it all comes back to understanding the habits of your customers within each market, because how a New Yorker shops is drastically different from how someone in LA shops which is drastically different from how someone in Austin shops (YES).
GET THE REST 👉️
| YOUTUBE UNIVERSITY
Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity
| TOGETHER WITH FINALE INVENTORY
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| QUICK SHOTS
Alexandra Greifeld: 3 things fashion brands should do BEFORE they spend a dollar on Meta ads:
@andrewjfaris: People really hate my Meta Ads creative testing methodology. But I remain convinced that bad testing methodology is one of the biggest ways ecom brands have operational inefficiency and financial waste. Let me explain... 🧵
Taylor Holliday: Nothing kills an account faster than LACK OF CREATIVE. You need to generate a lot more ads than you think to hit your spend targets.
@RyeMcKenzie: Steve Jobs was NOTHING without his engineer counterpart Steve Wozniak. Walt Disney was a creative visionary but NEEDED his brother Roy Disney to handle the financials of his biz. What I’m getting at is…
@SamMendelsohn4: Our account has never spent more/better since we stopped looking at any metric besides: Amount Spent & CPA…
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
| YOU’RE HIRED
Brand
🆕 Creative & Content Marketing Manager (Ash & Erie)
🆕 Email & Ecom Marketing Manager (Ash & Erie)
Senior Digital Marketing Manager (Glade Optics)
Front-End Engineer (Neurohacker Collective)
Direct-to-Consumer Demand Planner (Beekman 1802)
Brand Manager (ResBiotic)
SaaS
Content Marketing Manager (Talkable)
Got a job you want us to list? Let us know.
| THE OUTRO
Okay! Everybody pack your bags. Time for a vacation. 🌴
Until next time! ✌️
Workspace6
