Issue 110: Amazing Shopify Stores on a Budget

+ The Turnaround Profitability Playbook

Nevermind all the ecom nonsense for a bit. Obviously the thing to be consumed by is what everyone wore and/or is-wearing to the Met Gala. (Is it over, yet? Full disclosure… not really paying attention. 😬)

Further to this… what exactly is the Met Gala? In the absence of an answer that satisfies, we bring you the spicy ecom news that we’re known for. 💃 

| UPCOMING EVENTS

| TWEET OF THE WEEK

I've worked primarily on eCommerce turnarounds.

Typical profile:

  • $100m/yr in revenue

  • Losing $10m/yr.

  • Current owners want to get it off the books.

My business partner (and PostPilot co-founder) Michael Epstein and I would swoop in with new Private Equity ownership, right the ship A$AP, get it profitable, and (ideally) sell it in a few years.

Over the 15 years we've been doing this, we've developed a playbook of sorts.

This one.

Although these are written from the POV of that turnaround situation where everybody’s hair is on fire to avoid hitting the iceberg, you can likely take some of the lessons for your own org to make big changes in a short period of time. Look for the Nerd Marketing “Evergreen Advice” stamp.

And many of the principles have guided me well over the years, even when I’m not wearing my wartime CEO helmet.

| YOUTUBE UNIVERSITY

$100k Website Secrets - Amazing Shopify Stores On A Budget

| TOGETHER WITH SARAL

Are you wasting your marketing budget on saturated channels? 😓 

You’re making a mistake by relying heavily on "traditional" strategies like ads. Your message might be reaching far and wide, but not to the people who are most interested in what you offer. It's time to layer on a more trustworthy approach.

Influencer marketing is your best bet to build trust with your niche. With influencers, you can create a tailor-made community that keeps promoting your brand. And because influencers connect with their followers directly, your brand will reach a focused & highly engaged audience to be seen as reliable and authentic.

Now, how do you make getting influencers easy and manageable?

With SARAL, you can find the perfect influencers for your brand, manage all communications and campaigns from a single dashboard, and get insights into what's working. The customer happiness team is set up to ensure your wins and as you grow, SARAL makes it easy to scale up your influencer marketing efforts without losing sanity.

| QUICK SHOTS

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Retailers jacked up prices and squeezed consumers. They might have just blinked | CNN Business

Retailers are feeling jittery. Consumers aren’t shopping like they used to. In a game of chicken between stores and shoppers, it’s the stores that appear to be yielding first, by dropping prices on thousands of products.

US jobs: Slowdown growth revives rate cut talk

Employers in the US added 175,000 jobs in the US in April, while the unemployment rate ticked up to 3.9%.

Liquid I.V. refreshes brand to stand out in evolving hydration market

The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.

Estee Lauder teams up with Microsoft on generative AI for R&D and marketing

Estee Lauder said it created a generative AI chatbot that can help marketers quickly create new marketing campaigns.

Adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we are not as good as we should be’

Adidas says it plans to “over invest” in marketing, including product, brand and sales, as it looks to continue to overhaul the business and drive growth over the long term. CEO Bjørn Gulden said the…

| GET LINKED

Here’s the 9-part structure of our new Mother’s Day ad.

  • Hook

  • Failed Solution

  • Agitate

  • Solution

  • Product Intro

  • Benefit

  • Benefit

  • Benefit

  • CTA

Easiest way to find the right audience?

Pick a failed solution and write your script from that reliable foundation.

| YOU’RE HIRED

Brand

SaaS

Agency

Got a job you want us to list? Let us know.

| THE OUTRO

Welp, that about does it for this issue folks! Until next year when we will once again ponder the existence and meaning of the Met Gala.

✌️ Adios!

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