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- Issue 107: Unlock the power of VoC 🚀
Issue 107: Unlock the power of VoC 🚀
+ Bill's game theory on the TikTok ban
You know those weeks where you take a day off and then you get back to the office and you’re like, “Um, how did 3 weeks of work pile up while I was away?”
One of those weeks. 😮💨
But! ☝️ The show must go on. So crack a Red Bull and let’s get to it!
| TWEET OF THE WEEK
My game theory breakdown of the bill to ban TikTok...
1⃣ ByteDance might agree to sell TikTok. It would be sold to Facebook or a huge tech company and remain accessible. However...
2⃣ I believe ByteDance/CCP will refuse to sell. Then it gets very interesting.
3⃣ Now our… twitter.com/i/web/status/1…
— Bill D'Alessandro (@BillDA)
2:01 PM • Mar 14, 2024
We're focusing on something really important (well every topic is important!): the Voice of the Customer (VoC). VoC is all about understanding what your customers are saying about your business, products, or services. It's a direct line to your customers' thoughts and feelings, helping you tailor your offerings and experiences to meet their needs more effectively.
So, why should you pay attention to VoC? It's a valuable tool that allows businesses to gain insights into customer preferences and pain points. By listening to your customers, you can make informed decisions that enhance their overall experience with your brand. You probably already have a lot of this information in various places, it’s time to bring It to the front of your customer experience strategy!
Here's an example: One of our clients discovered that a particular product was generating more returns due to usability issues. We implemented a proactive approach by calling customers (a phone call?? Crazy I know!) who purchased this product, assisting them with setup, and providing guidance to address their concerns.
As a result, customer satisfaction improved, and returns decreased. We love to see It!! 💗❤️🔥🥰
| YOUTUBE UNIVERSITY
"People want to know how the business is being built" - Ross Mackay, Founder, Entrepreneur, Athlete
| TOGETHER WITH TRUEOPS
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| QUICK SHOTS
@TaylorHoliday: What's the biggest eCommerce myth you wish you could bust once and for all? Mine: Cross selling is an important activity. Basically never happens.
@guyfosel:CNBC is reporting that Thrasio's CEO and five other senior executives have stepped down. That’s the headline. But the real juiciness is deep inside the article…
@yojimmykim: If you’re plan is to send 4 disconnected email and sms in the next few days, take a few minutes and consider this event marketing strategy for your email and sms program.
@Jessie_HealyDTC: I don't know who needs to hear this but STOP copying your competitors. The number one thing struggling eComm brands are missing? Unique marketing.
Jeremy Horowitz: 2023 was a brutal year for eCom. Which eCom brands lived, died, or thrived in 2023? Fates of Crocs, Lulu, Blue Apron + 27 others 👇
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
With the increased priority in creative strategy for Facebook ads, the campaign structures to test ad creative have become a hot topic.
Barry Hott shares his general strategy for testing, but more importantly, at the end of the video, he shares his mindset behind it.
How are you testing ad creatives? Please share in the comments!
| YOU’RE HIRED
Brand
🆕 Senior Digital Marketing Manager (Glade Optics)
Front-End Engineer (Neurohacker Collective)
Direct-to-Consumer Demand Planner (Beekman 1802)
Brand Manager (ResBiotic)
SaaS
🆕 Content Marketing Manager (Talkable)
Sr. Director of Engineering (Postscript)
Agency
Strategic Director (Surefoot)
Got a job you want us to list? Let us know.
| THE OUTRO
YES that is the way end the week. Say it louder for the people in the back. 🙌 Stay cool y’all. Circle back with us next week!
✌️ Adios!
Workspace6
