Issue 106: How to build a 7-fig brand from SCRATCH. 😤

+ how to get SEEN on TikTok

April 23, 2024

Here’s a fact you can take to your grandma’s bank and cash in for a lolly-pop and a cheek squeeze:

Everything you need to know about bizniss can be found in the 1961 business classic The Sneetches by none other than Dr. Seuss.

In it, Sylvester McMonkey McBean delivers a masterclass on how to extract cash from not one, but two âœŒď¸ willing audiences. He could have gone vertical… he chose horizontal.

If you haven’t read it… you can listen to a charming British child read it aloud by clicking the #GOALS picture below. 👇️ 

| TWEET OF THE WEEK

no, it doesn’t involve you producing a million pieces of content per day

this a problem or a question i receive quite often on consulting calls around how to increase views, optimize content, or just even create content that you know might resonate out of the gate.

we’ll break down:

  • tiktok seo and what it is

  • how to use the tiktok search function to improve your content, inspire new ideas, and/or optimize your videos

  • do hashtags work on tiktok?

  • do you actually have to post approximately 14 million times a day for tiktok to be a platform for you to be on?

What is heck is SEO? What does it mean when it comes to Tiktok?

SEO stands for Search Engine Optimization. Tiktok SEO is the process of optimizing your content to rank higher in what people search, which is similar to how brands optimize their website, blog, and more to appear earlier at the top of a Google search.

Although Tiktok isn’t a true search engine like Google, it can definitely help give a visual eye into questions you have across various niches. The search bar on the app holds a lot of power and represents that SEO can be a factor for how to get seen.

| YOUTUBE UNIVERSITY

How To Build A 7-Figure Brand From Scratch w/ Oren John

| TOGETHER WITH SARAL

Influencer Marketing 101: One question that helps you find the most brand-aligned influencers

🤔 â€œHow do I choose the right influencer partner?”

If you’ve asked yourself this and googled for answers, you must have seen the typical responses.

Hashtags, Follower Count, Engagement Rate, blah… blah… boring and old school.

What truly works in 2024 is partnering with creators that your customers follow. So ask yourself this:

🤨 â€œWhich influencers are my customers likely to follow?”

This will lead you to unique partnerships that you wouldn’t think of otherwise.

The good thing is with tools like SARAL, the question is answered for you:

Give it a sample account that your ideal customers follow, and it’ll show you a list of more people who are similar:

SARAL helps you not only find creators, but also reach out and track performance at scale.

Want to learn more before you try? Talk to their team here.

| QUICK SHOTS

  • @theandreboso: First-time founder: “I want conversions.” Me: It’s a new product so you’ll probably need to get some brand awareness first.”

  • Jeremy Horowitz: Shopify has $816m (+63% YoY) in outstanding payday loans. What does that mean? By '25, small Shop merchants will have $1B+ they owe Shopify.

  • @C_Shelefontiuk: If you have an offer like Buy 2 get 20% off

    Use a secondary CTA that someone can click once to capture the offer Why make it more difficult to take the offer? Simple…

  • Deividas Tokaris: Brutally honest opinion on how Facebook plans to destroy media buyers.

  • @BlackLabelAdvsr: Amazon Private Label success is just boring consistency applied to the 20% of stuff that matters. That’s the secret sauce.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Ramp raises another $150M co-led by Khosla and Founders Fund at a $7.65B valuation | TechCrunch

Khosla Ventures and Founders Fund co-led the raise, which also included participation from new backers Sequoia, Greylock and 8VC.

Harnessing the Power of Fitting Rooms: Elevating Visual Storytelling and Unified Commerce Experiences - Retail TouchPoints

The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and Victoria’s Secret are among a growing list of retailers turning it into a point of differentiation by leveraging immersive visual storytelling and intentional […]

Elon Musk Hints at Bringing Back Vine

Elon is running another poll around the possibility of bringing back Vine.

Asics Launching Performance Nimbus Running Shoe Ready For Recycling

The circular economy in performance running requires crafting a shoe that can not only handle the rigors of dedicated use, but also get remade—think: recycled—to do it...

7 retailers that have gone bust so far this year - Retail Gazette

Ted Baker became the latest high street casualty last month when the brand's UK operator No Ordinary Designer Label called in administrators. We look at the other retailers that have collapsed in 2024 so far.

'We were juicing before it became chic': Natalie's Juice on building a $140 million business

Now in its 35th year, Natalie's Juice is on track for $140 million in revenue. The brand spoke about its growth plans for the year.

| GET LINKED

If you’re not utilizing any whitelisted ads in your ad account - you are definitely missing out.

These kinds of creatives are great for extending your creative diversity

And they feel a lot more natural to your audience.

Let’s break down why you need to leverage these:

For those who aren’t familiar - whitelisting is essentially running an ad behind a creator’s/influencer’s page

The entire idea behind this is to make it look like it’s coming from somewhere other than the brand, and it looks a lot more native/organic than your typical creatives

| YOU’RE HIRED

Brand

SaaS

Agency

Got a job you want us to list? Let us know.

| THE OUTRO

Alright, business class is over.

Homework due by Thursday. Say ‘hi’ to your dog for us.

✌️ Adios!

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