Issue 103: Steal this POWERHOUSE content strategy 🤯

No time to waste with quirky intros, folks! We’ve got the freshness coming in hot.

| TWEET OF THE WEEK

“Help. My Brand is Growing Too Fast”

Recently, I’ve had a few folks ask a question that sounds something like this.

“My business is growing 3-5x year over year, and while it’s a great problem to have, I don’t know what I don’t know. As someone who has worked at brands with such massive growth, what have you seen that I should be aware of?”

It takes so much self-control not to say, “Wow, a great problem to have,” so I’ve avoided that.

Instead, I generally say this:

1. Your problems often stem from boring things:

Operational inefficiencies, inability to forecast properly, etc.

Most fast-growing brands fail to produce quickly enough or have a ton of excess inventory. Especially with brands in their first few years, there are not enough of historicals to look at, and every year is dramatically different.

Throw a few category expansion situations in, and you are practically in the dark.

Hiring a fantastic supply chain and ops team (or fractional) will do more for your business than almost anything else. Focus on the boring.

2. You didn’t come to me for growth advice:

I am a retention and CX guy, and I won’t tell you where your next one million customers will come from, but I will tell you this:

Most brands with fantastic growth quickly become cocky and ignore retention. “If I am growing so quickly, my products are definitely incredible. I am invincible.”

No, Jeremy. You cracked the growth code. But your TAM for vegan chocolate chips probs isn’t as large as you put on your investor deck, and you are burning through customers quickly if you are not focusing on experience.

Anecdotally, I see a ton of “hot” brands, especially in the fashion vertical, offer mediocre CX, return policies, and degrading quality. As soon as that hype cycle ends, they can easily disappear as quickly as they popped up.

Ironically, I think Crocs did a great job delivering great quality at a great price point with great CX and was able to sustain a full hype cycle and down cycle and now are back on the rise.

Focus on the long-term while you are popping off, play the long game. Invest in great CX, and continue to iterate on your retention strategy.

READ THE REST

| YOUTUBE UNIVERSITY

This Facebook Ad Strategy Scaled 3 Brands Past $100M

| TOGETHER WITH EIGHTX

How TF do you scale your ad spend AND your cash flow?

🚀 Introducing Your Path to Smarter Spending - The Marginal Dollar

I had the pleasure of chatting with a 10-fig IPO DTC founder about how to make sure each new dollar of ad spend creates additional profit.

So I made a tool. 🔨 

I've developed a user-friendly Google Sheet tool, paired with an easy-to-follow instructional video – and it's yours for free! This tool is designed to help you:

1. Scale Up Ad Spend Profitably: Learn how to boost your ad spend without draining profits.

2. Track Your Investments Wisely: Keep a close eye on your spending and ensure every dollar is well spent.

3. Efficient Agency Communication: Confidently communicate budget changes to your marketing team.

4. Understand the Impact on Profit: See how increased ad spend affects your bottom line.

Ready to scale your e-commerce brand with more cash and less stress? Let's make it happen!

🎯 Claim Your Free Tool Now! Enhance your financial strategy with a few simple clicks.

Download the tool and watch the video. ✅ Start optimizing your ad spend today!

| QUICK SHOTS

• @therahulissar: Something that always remains true till this date. The Ad that took you 5 minutes to make always outperforms the ad that takes days.

• @TaylorHoliday: Offer > Audience > Angle. Its the perfect creative ideation framework. Struggling to come up with new ways to approach the account? Here's how you can use this rubric to come up with unlimited ad concepts.

• @MattiSchroder: What are arguments AGAINST cost controls: target cost, target ROAS, and bid caps? I use cost controls, but I'm trying to understand the other side. If you deliberately don't use cost controls: why?

• @KateBour: The best marketing ideas come from studying customers (Not just your competitors)

• Noah King: Most Facebook ad buyers try to have the highest possible EMQ scores in their Meta Events Manager. What they don’t realize is that a little bit of great data is better than a lot of bad data. There are two goals of sending data back to Meta via the Conversions API…

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

One of the biggest things I learned on our journey was to shift our focus from revenue to Contribution as the main KPI. However, learning the right (and wrong) way to track it made all the difference.

BTW, I did it wrong for embarrassingly too long. But hey, my loss is your gain, so here's:

1. Three things I learned about the right way to track Contribution

2. Three ways you can update your thinking on the topic, and

3. Three things you can do about this right now.

Spoiler alert: the only way we were able to do the Contribution thing correctly was to strengthen our Brand -- I'll explain why…

Let’s do it.

Three things I learned about the right way to track Contribution 👉️ 

| YOU’RE HIRED

Brand

• 🆕 E-Commerce CEO (Kilo Health)

• Brand Manager (ResBiotic)

• Senior Media Buyer (Bryan Anthonys)

• Wholesale Account Exec (Bryan Anthonys)

SaaS

• Product Marketing Manager (Platter)

Agency

• 🆕 Creative Strategist (Remotely Talents)

• Paid Social Ads Editor (Creative Launch)

• Strategic Director (Surefoot)

• Media Buying & Creative Specialist (Remotely Talents)

Got a job you want us to list? Let us know.

| THE OUTRO

That does it for this week folks! Why don’t you pour yourself a nice strong one [even if that’s just a strong glass of water] and toast to the coming weekend?

To the weekend! 🥂 

Workspace6

Want to reach 6,200 DTC Merchants, Agencies and SaaS brands?

Talk to us about sponsoring this newsletter.