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- Issue 099: AI UGC for FB Ads 🤯🤯🤯
Issue 099: AI UGC for FB Ads 🤯🤯🤯
+ FOUND: Optimal 🆓 Shipping Threshold based on DATA
Soooo, is TikTok over yet? Did we win? Pelosi thinks so. 👍️ Good ‘nuff.
| TWEET OF THE WEEK
I think I just discovered a way to find the optimal free shipping threshold that maximizes profits based on data.
2 of our 3 stores were suboptimal (the last was pure luck).
I wrote an algo to do it. Anyone wants a go?
I just need a Shopify API key with products read access.
— Mathias Schrøder (@MattiSchroder)
5:23 PM • Feb 20, 2024
| COMMUNITY EVENTS
APR 4: Chew on This, Workspace6, and OpenStore are throwing an exclusive happy hour in NYC for the top founders building on Shopify on Thursday, April 4th. RSVP here.
The reason “coming up” with a brand strategy is so hard is because ultimately it’s inauthentic and forced. Most of the time, you are doing it for the sake of solving the “not knowing”. Instead of trying to find the real truth of it - it’s easier to just make it up.
But I’ve got good news. The brand strategy secret is that it’s right under your nose right from the start. It’s simply a matter of excavating it.
You know how they say a picture says 1000 words? This illustration is on the last card of Workshop Tactics, the first Pip Deck launched four years ago. but what’s so special about it?
© Pipdecks
When the first print run was being put together, I was one card short. so I found a chance put a part of me into the deck. I wanted to remind people of something that is so easily forgotten:
There are more important things than your work. There is a big wide world of life to be lived. Work should not get you down. But with some optimism I hoped the product itself would create space and equilibrium in people’s work lives, so that moments like these were possible. There’s more…
| YOUTUBE UNIVERSITY
How to Use AI to Make UGC for Facebook Ads
| TOGETHER WITH SHIPINSURE
Scary words no e-commerce founder wants to hear?
Scary words no e-commerce founder wants to hear?
“Your inventory shipment is delayed”
Terrifying…we know.
But what if we told you that you’d never have 45-60 days for your products to arrive from China?
Meet Portless – the ultimate game-changer for DTC and e-commerce brands.
Why Portless?
✅ Direct Shipping: Ship directly from China to customers in just 6 days, covering 55+ countries.
✅ Local Touch: Custom packaging, local tracking through carriers like USPS and Canada Post.
✅ Cost-Effective: Slash cargo shipping fees and boost gross margins by up to 40% (thanks to Section 321)!
✅ Cash Flow Boost: Say goodbye to tied-up cash flow in inventory. Unleash frozen funds within days.
Stop juggling overstocks and stockouts, and safeguard your cash flow. With Portless, enjoy fast 3-5 day replenishments on your best-selling items. Skip the ship and go Portless today.
| QUICK SHOTS 🥃
@andreilunev: I've been testing a lot of account setups recently, including Bid Caps, ASC+ with and without caps, Cost Caps and ROAS-optimized ones.
@natelagos: There’s no magic in the forecast itself (it takes a ton of work, attention to detail, and trend analysis, but no secret sauce). We set growth goals that we want to hit, forecast by sku, and forecast daily ad spend, revenue, and contribution margin.
Then (and here’s the secret), WE STICK TO THE PLAN.
Jeremy Horowitz: So who are the new Top 20 Shopify Plus apps?And what does it mean for the ecosystem? Lego...
@girdley: Don't be misled by the algo. Everyone at any level has heartbreak, setbacks, and down times. Money, success, fame, etc don't stop those things from being a natural part of life.
Mark Williams-Cook: This is a site that uses ChatGPT to generate loads of pages that summarise the contents of YouTube videos. I predicted a couple of months ago in a WSJ article that it would likely land itself with a penalty in Google....
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”.
Impact: “You've got to get noticed”
Communication: “You've got to tell me what”
Persuasion: “You've got to tell me why”
Most ads just do the “communication” part.
“We're a brand agency”
“No s***. I just googled that”
Look what happens when you do all three.
Jesse from Bou tells me it's their best performing ad.
| YOU’RE HIRED
Brand
Digital Marketing Manager | Ecommerce (Wipertech)
Brand Manager (ResBiotic)
Senior Media Buyer (Bryan Anthonys)
Wholesale Account Exec (Bryan Anthonys)
Agency
Paid Social Ads Editor (Creative Launch)
Strategic Director (Surefoot)
SaaS
🆕 Marketing Manager (Zipify)
Media Buying & Creative Specialist (Remotely Talents)
Product Marketing Manager (Platter)
I’m Looking 👀
New section, here y’all. All of these folks come recommended from within our Merchant, Agency and SaaS networks. (Clicking below will open up an email asking for an intro.)
Got a job you want us to list? Let us know.
| THE OUTRO
Believe it or not y’all, this was our 99th issue. You know what that means??
The next issue had better be good because it’s the 100th. Cue “the barn burner” issue. 🔥
✌️ Let’s go!
Workspace6
