Issue 093: UGC isn't dead with this around. 🤯

+ Improving CTR by 38% with a customer use case

Oh man, this week just feels different y’all. 😤 Maybe it’s the weather kinda feeling like it’s changing.

Maybe it’s getting kicked out of FB so many times it’s made us resilient to the trials and tribulations “real life” throws at us.

Maybe it’s listening to Marty Robbins crooning El Paso on repeat and just feeling like, “Hell yeah, we could actually be cowboys if we wanted to.”

Who knows? 💪 But let’s get it.

ride out wild west GIF by Young Guns

| TWEET OF THE WEEK

I recently took the Reforge Growth course and I was surprised to learn that I knew very little about what a customer use case actually was.

In this post, I will walk through what a customer use case is and how DTC brands can leverage them to boost their paid marketing efforts.

Alright, let’s get into it!

According to Reforge, a use case sums up the customer problem that your product solves for.

Once a use case is defined, brands can then leverage it as guide for updated positioning and messaging. This is where the magic happens for improving your copy in ads and landing pages.

To build a successful use case you need to:

  • Define the customer problem and the persona for your product

  • Aanalyze the alternatives in the market

  • Determine the “why” behind the reasons customers choose your product

  • Determine the frequency at which that problem occurs

| YOUTUBE UNIVERSITY

$100M CEO On Creators, Billionaires, & Mistakes

| TOGETHER WITH SARAL

How the top DTC brands make influencer seeding drive 3-8x ROAS for them

Most brands want to work with influencers.

Most don’t because they think relationship management is too complex, or the channel holds too many “unknowns.”

There’s really only 3 things you need to figure out:

  1. How do we find untapped influencers at scale?

  2. What can we offer them that other brands can't?

  3. How do we maintain and build long-term relationships?

These are 3 core levers you can pull to make your influencer program a money-printing machine.

Using SARAL, you get to:

  • Find and reach untapped influencers at scale with automated outreach

  • Ship products, generate affiliate links, and grant coupon codes under one roof

  • Maintain relationships at scale and do multiple collabs with "Creator Relationship Management"

Sound interesting? With SARAL’s free trial, you’ve got nothing to lose.

They're offering hands-on onboarding and extended free trials for Workspace6 readers who start their trials in February. ⌛

Claim your Free Trial or book a demo with their team.

| QUICK SHOTS

  • @heyitsalexP: You're not going to see the benefit of plain text email without good copywriting. You're not going to see the benefit of "organic" style Meta ads if you slap a logo on them. Execution matters.

  • @noatuck: "What if some influencers will only partner with us for an upfront payment, and don't care about an affiliate deal?" This is a question I get all the time. The truth is, there will always be some influencers, no matter how many followers, who believe they are entitled an upfront payment. My best advice?

  • Max Sigurdson-Scott: Massive Amazon Hack & Tip List - Day 56/365 📝 TL;DR: Copy your competitors to find the correct category.

  • Marketer Tips: Good Marketing vs Bad Marketing [IMAGE]

  • @businessbarista: The Three Jobs of a CEO

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

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The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

Piers Morgan and Oprah Winfrey 'deepfaked' for US influencer's ads

Piers Morgan and Oprah have criticised the use of AI deepfake ads used to promote a "manifestation" guide.

BigCommerce plays up AI as annual revenue surpasses $300 million

B2B and B2C ecommerce technology provider BigCommerce said annual revenue surpassed $300 million in 2023 as it deployed more AI technology.

US Supreme Court prepares to hear landmark social media cases | CNN Business

The US Supreme Court is set to make a pivotal decision about what Americans can see on social media as it takes up two cases this week that could transform the internet as we know it.

AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key

The next stage of AI is coming, but human concepts are still required for resonant work.

| GET LINKED

Every time that I'm tempted to over-engineer a creative brief for an influencer, I stop myself and remember this TikTok video (featuring this super cool wireless charger from my friends over at Anker Innovations LTD).

This TikTok video did 40 MILLION views, and made the creator $300k.

It's stupidly simple and 100% authentic.

🔦 The lighting isn't optimal (it's from a phone flashlight).

😮 There's no personification (you never see the creator's face).

🎬 There's no editing.

It's kind of...ugly.

But...

Ugly is real. Ugly is relatable. Ugly wins.

| YOU’RE HIRED

Brand

SaaS

Got a job you want us to list? Let us know.

| THE OUTRO

Okay, playlist changes from Marty Robbins to Harry Belafonte and now we’re drifting on an island breeze floating in a Banana Boat.

Another good reason to be optimistic for the rest of the week. 🍌 

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