Issue 088: 2 design shifts for high C/R product pages 📈

Anyone been mugged yet, wearing their Vision Pros? 🥽 

Apparently that’s the risk you run. Shame they don’t have like… a zillion cameras all over them watching everything to ensure something like that doesn’t happen, right?

| TWEET OF THE WEEK

Above-the-fold is undeniably the most important part of the product page. It determines whether visitors will keep scrolling.

• Your benefits sell the product.

• Your details make it stand out.

• Both help buyers visualize and believe in your product.

Try these two high-impact (yet simple) design shifts to increase conversions ⤵️

Test #1: Add benefit icons next to your Add-to-Cart button

Your benefits sell, but only if visitors see them.

Use ICONS to make benefits easy to consume.

For an outdoor CPG brand, we moved benefit icons from low on the page to up in the buy box below the “Add to Cart” button.

It led to a 24% boost in mobile conversions.

When product benefits are short, easy to scan, and next to a call to action, confident purchases result.

Test #2: Put the product description immediately under the title

| YOUTUBE UNIVERSITY

Unveiling the Blueprint:
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| EASY LISTENING

| QUICK SHOTS 🥃 

• @DenneyDara: NEW VIDEO: Analyzing Your Facebook Ad Libraries... A few weeks ago I asked you to send me ONE AD to review... and some of you sent your entire Facebook Ads Library. This is how I reviewed them...

• @TaylorLagace: Creating an ad FOR the Super Bowl is overrated. Creating an ad AROUND the Super Bowl is an opportunity.

• @CoryDobbin: This is everything you need to know about marketing psychology. Ready to unlock the secrets to influencing purchasing decisions? In this thread, I break down what it is, how you can use it, and some of my favourite principles and theories.

• @SeanEcom: Tip 38: incremental revenue is real. Today we discovered a product flow that will likely add $5,000,000 in incremental revenue. It wasnt anything crazy or fancy. We just forget to add an upsell to a few products. And just like that, I had a 5m day lol AUDIT YOUR SITE

• @obviceo: Want to know what works? Consistency. 4 years later… @ashvinmelwani and I still go live in our community of 80k women to drop news, products or just hang. That’s what works.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

The DTC brands that are disrupting legacy industries have one common theme…

They are customer-obsessed and create products very specific to their customers’ lifestyles.

BÉIS is the perfect example of this.

By offering an innovative approach to travel essentials and customer experience, BÉIS has made a name for itself.

Most of the main brands in the luggage category target frequent flyers or those just looking to buy a suitcase and nothing else 🧳

But BÉIS? Different story.

They see their customers as people in motion, not just airport regulars catching flights.

Looking at the luggage industry from an overall ‘on-the-go’ perspective has allowed BÉIS to offer a diverse range of solutions for individuals on the go, including gym bags, backpacks, and weekender bags.

While established luggage players also offer bags and certain types of travel accessories, these are often designed and sold as secondary, ‘nice to have’ items.

BÉIS incorporates these products as a core part of its value proposition, ensuring they can be paired with each other or with suitcases.

BÉIS is the poster child for stirring things up 🌪️

Sometimes, it's not about turning the industry on its head; it's about doing it better 💪

| YOU’RE HIRED

Brand

• CMO / Director of Growth & Ecommerce (Super Speciosa)

• Lifecycle and Retention Marketing Director (Tipsy Elves)

• Brand Manager (ResBiotic)

• Senior Media Buyer (Bryan Anthonys)

• E-commerce Manager (Glade Optics)

• Director of Growth Marketing / Demand Gen / Paid Acquisition (SwimOutlet.com)

• CX Assistant Manager (Flux Footwear)

• Director of Retention (Slumberkins)

• Senior Content Writer (DMoose)

• Marketing Manager (DMoose)

• Full-Time In-House Paid Social (BOREDWALK)

Agency

• Growth Strategist (SwiftStart)

• Head of Marketing (Tax Valet)

SaaS

• Growth Lead (SARAL)

• Customer Success Manager (Shoplift)

• Enterprise Account Executive (Fermat)

• Project Manager (Surefoot)

Got a job you want us to list? Let us know.

| THE OUTRO

That’ll do it folks. But, before we go, think about this:

Some kids are going to be teased and ridiculed because their parents can’t afford to get them the new $3k Vision Pros. And that’s going to hurt.

But they’ll never be as hurt as we were as kids when we were ridiculed by a bunch of cowboys on TV for getting our salsa from New York City.

Adios! ✌️

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