Issue 087: 5 Steps to an Efficient DTC Growth Loop

Boom!

Vision Pro drops and all of a sudden we’re all walking around like space cadets. 🧑‍🚀 

Whoever said the future wasn’t bright needs to be dragged into the public square and be forced to pinch invisible objects while looking like he’s just stepped off the slopes. ⛷️ 

| TWEET OF THE WEEK

Is there an ideal customer journey to increase LTV?

Let's debunk some myths, confirm some truths, and uncover actionable insights that will have you optimizing your retention game in no time.

• The VIP Detection Radar: Spotting High-Value Customers Early 🕵️

• The Revenue Squeeze: Making the Most Out of Email and SMS 📧

• The 30-Day Retention Window: Capitalizing on Replenishment Opportunities 📅

The VIP Detection Radar: Spotting High-Value Customers Early 🕵️

Most “retention marketing” in today’s day and age is sending a bunch of messages to a bunch of people and hoping the chips fall in a way where the brand wins.

Ironically, it often works. In every customer cohort, there are a bunch of customers that will purchase when they get that perfectly worded text or stunning email.

We’ll never know how many people we pushed away by excessively spamming them with “push to purchase” messaging, because 99% of folks are not doing holdout testing.

As marketers, we also have this enormous dissonance between what we think is “really annoying” and what we convince ourselves our customers are totally okay with.

If we got half the communication we sent to our customers on a daily basis, we’d be reporting ourselves to the BBB and a whole bunch of other three-letter authorities.

But we tell ourselves it’s “because we are marketers,” and customers are not like us.

I challenge you this. Put your mom, brother, cousin, or nephew on your mailing list and blast them.

Check with them a month later for their honest review. It’ll shock you.

The caveat is this…

| YOUTUBE UNIVERSITY

Winning CRO Split-Tests from The Oodie

| TOGETHER WITH SARAL

How the top DTC brands make influencer seeding drive 3-8x ROAS for them

Most brands want to work with influencers.

Most don’t because they think relationship management is too complex, or the channel holds too many “unknowns.”

There’s really only 3 things you need to figure out:

1. How do we find untapped influencers at scale?

2. What can we offer them that other brands can't?

3. How do we maintain and build long-term relationships?

These are 3 core levers you can pull to make your influencer program a money-printing machine.

Using SARAL, you get to:

• Find and reach untapped influencers at scale with automated outreach

• Ship products, generate affiliate links, and grant coupon codes under one roof

• Maintain relationships at scale and do multiple collabs with "Creator Relationship Management"

Sound interesting? With SARAL’s free trial, you’ve got nothing to lose.

They're offering hands-on onboarding and extended free trials for Workspace6 readers who start their trials in February. ⌛

Claim your Free Trial or book a demo with their team.

| QUICK SHOTS

• @binghott: Stop breaking the law in your ads and websites (and anywhere else)! I put together a thread of @RobertFreundLaw's most valuable threads so far to help keep you and your brand out of court!

• @harleyf: Well... @Shopify's latest Edition is here. In this Edition, we’re excited to share capabilities that strengthen our commerce foundations and deliver on the diverse needs of the businesses, developers, and buyers who rely on Shopify every day.

• @ecommcowboy: Make an innovative product for a cult-like community, and @Shopify notificationswill ne’er cease to ring 🔔

• @chburdett: everything I know about copywriting from spending £2m of my own money per month on ads and landing pages… part 1

• @pauljauregui: This week's read from @moizali show the future of eCommerce. I've experienced the future on TikTok Shop. It's real and inevitable. Meta Shop and YouTube Shopping are next.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

There are 4.3M stores on Shopify. And 13,000 make $10M+ per year.

Just one problem.

Most of them are slaves to Facebook and Google. Paying them 30¢ of every dollar. The platform tax.

Some companies are ok with it. They say that's the cost of doing business.

I think that's crazy talk. Short term thinking. Rented market share.

But it gets worse.

Moody algorithms, bidding wars, click fraud, ad blocking, and having to wrestle competitors for your own brand keywords.

Let’s be clear. It's not just eCommerce. It's the same with SaaS, B2B, and just about every consumer business. Constantly upping your budget for the Silicon Valley Oligopoly.

And it sucks.

But there's a fix.

You need to build a community of fans who actually care you exist. People who remember your name and type it into their browser. People who would notice if you vanished tomorrow.

Once you find these people, something magical happens.

✓ You get loads of free customers
✓ You break your addiction to paid ads
✓ You pay less to promote your business
✓ You get a surge of referrals
✓ You build unbreakable communication channels
✓ You grow exponentially, not incrementally

And you make so much more money.

_______

You need 3 things to build a community today…

| YOU’RE HIRED

Brands

• CMO / Director of Growth & Ecommerce (Super Speciosa)

• Lifecycle and Retention Marketing Director (Tipsy Elves)

• Brand Manager (ResBiotic)

• Senior Media Buyer (Bryan Anthonys)

• E-commerce Manager (Glade Optics)

• Director of Growth Marketing / Demand Gen / Paid Acquisition (SwimOutlet.com)

• CX Assistant Manager (Flux Footwear)

• Director of Retention (Slumberkins)

• Senior Content Writer (DMoose)

• Marketing Manager (DMoose)

• Full-Time In-House Paid Social (BOREDWALK)

SaaS

• Customer Success Manager (Shoplift)

• Enterprise Account Executive (Fermat)

• Project Manager (Surefoot)

Agency

• Growth Strategist (SwiftStart)

• Head of Marketing (Tax Valet)

Got a job you want us to list? Let us know.

| THE OUTRO

We’re out, folks!

Time to pull down The Goggles of the Future and and tune out. 🥽 

Peace! ✌️!

Workspace6