Issue 085: What's In / Out in 2024 (AMAZON EDITION)

PLUS: Turnaround Kings: 🖐️ 5 Must Haves

January 19, 2024

Yoooo!

How’s everyone’s week going? Are you thrashing the proverbial snot out of it?

The answer? Yes. 💪 

PS: Job Listings now shuffled to the bottom o’ the newsletter. 👇️ 

| TWEET OF THE WEEK

🚀 This Week's Amazon Hack: What's In? What's Out?

IN 👍️ 

Amazon Posts - I like free things and 2024 free will be huge because everyone will be looking for creative ways to boost traffic while reducing expenses. By utilizing this FREE tool, you can expect to see a 10%+ boost in organic search traffic. They're easy to create so go nuts, post once per day if you can! They appear in product listings, related post feeds, and category feeds. Start creating!

Social Media Influencers - At this point, launching without them is like shooting yourself in the foot. Definitely try to avoid that. Make it a goal to have 10+ influencers lined up to promote your Amazon listings for your launches in 2024.

A/B Testing - One of the top checklist items for 2024 is A/B testing images. Ask yourself when was the last time you A/B tested your hero images for your top sellers? Probably a while. Change that this year and boost your conversion rate in a dramatic way.

Walmart Expansion - While everyone is getting distracted by TikTok right now, don't follow the herd. Instead, start building out your brand's presence on Walmart. They are where Amazon was just 10 years ago. Establish yourself there today and you'll be reigning for years to come.

Video Ads - Video ads have an insanely low CPC and there's one main reason for that: very few brand owners are going to invest in video production to create ads! I love utilizing growth strategies when others are asleep at the wheel. This is one of them.

| YOUTUBE UNIVERSITY

How to Double the Value of your Brand

| TOGETHER WITH SHIPINSURE

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| QUICK SHOTS

  • David Baker: Hot take - most DTC brands are not ready for this election year."But David the election is in November why are you talking about it now?" If that's you & you haven't thought about how the election will impact your brand please read. But first 2 key things:🧵

  • Jon Ivanco: 12 Facts about Ecommerce 🔢 

  • Will Evans: Liquid Death has the best post purchase survey I've ever seen. I break why down below...

  • Mike Beckham: Countless studies tell us that people are more motivated by fear of loss than the opportunity of gain. This wiring will betray you. It can prevent you from chasing your dreams. It can lead you to miss opportunities. It can cause you to shrink back in fear instead of taking a step of faith. Here's a novel way to overcome it…

  • Taylor Fraser: I turned EIGHTEEN product templates into ONE, using meta objects and metafields while also making PDP's look BETTER. Let me show you how I did it.👇👇👇

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

How generative AI could solve the cookie deprecation puzzle in 2024

Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

Startup Investors Have Fled The Metaverse

Almost nobody these days is spending much leisure time in the metaverse. Additionally, almost no investors are backing fresh rounds for startups creating the next generation of virtual worlds.

Auto-Fill Subscription Models Appeal to High-Income Consumers

Brands going after high-income consumers may want to consider implementing scheduled subscription options as a way to cater to their preferences.

Uniqlo sues Shein for allegedly copying its viral shoulder bag | CNN Business

Japanese brand Uniqlo is suing Shein over claims the Chinese fast-fashion retailer is selling copycats of its viral shoulder bag.

From livestreaming to 'shoppertainment,' Gen Zers lead the way in Singapore's online shopping space

Gen Zers are an increasingly important consumer segment as their spending power has steadily increased over the past decade.

New Small Business Applications Surged 5.5M in 2023, Marking Yet Another Record

Altogether, 16 million new business applications have been submitted since President Joe Biden assumed office.

| EASY LISTENING

Ep 369: Avoiding the Q1 Hangover on Meta Ads

| GET LINKED

Saw this creative on Twitter and LOST it.

This is so genius. It’s a great intrigue builder.

What do you think?

(CR: Matthew from spacegoods)

| YOU’RE HIRED

Brand

  • Director of Growth Marketing / Demand Gen / Paid Acquisition (SwimOutlet.com)

  • CX Assistant Manager (Flux Footwear)

  • Director of Retention (Slumberkins)

  • Senior Content Writer (DMoose)

  • Marketing Manager (DMoose)

  • Full-Time In-House Paid Social (BOREDWALK)

Agency

SaaS

Got a job you want us to list? Let us know.

| THE OUTRO

W6 team rolling into the weekend like:

Baby Boomer GIF by MOST EXPENSIVEST

Adios! ✌️

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