DTC News by Workspace6
Posts
Issue 071: 10 Laws for One-Of-A-Kind Brands

Issue 071: 10 Laws for One-Of-A-Kind Brands

PLUS: Scroll-stopping ad hooks from top DTC brands

Mark it in your calendars, folks.

November 13th is officially Taylor Swift Hordes Attack Shopify Merchants Remembrance Day.

Fact: We scheduled this email before fact-checking that rumor. ☝️

On with the show, y’all!

| TWEET O’ THE WEEK

Exactly a year ago, we launched rings.
Everyone told me it was a bad category.
Too competitive, no way to stand out.
In the first year, we did 8 figures in ring sales.
Totally changed our business.
Today we launch the next big category for us-
TRAVEL
Why did we choose travel?
— Sean Frank (@SeanEcom)
5:48 PM • Nov 9, 2023

Here is a medley of maybe useful advice that will help you, that helped me when I started Pip Decks (and also serves as a useful reminder to myself, especially point 7).

LAW #1: BUILD FOR ONE PERSON
Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”. There are more people on this Earth than you can feasibly comprehend. I promise you there at least 100,000 other people who need what you made for that one person.

LAW #2: BE REMARKABLE
This point is only possible if you followed point 1. A product that solves a painful and specific problem is inherently remarkable (i.e., worth remarking upon). If the rash on your skin goes away after using this special cream, you are going to tell your friends who also have the same rash.

LAW #3: STAND THE F**K OUT...
..or don’t bother at all. It is a risk to try and blend in amongst what already exists. Your visual aesthetic and brand needs to be totally f**king wild and different - or you will be another cow in the field. Be a purple cow.

LAW #4: DESIGN LIKE YOU’RE RIGHT...
...test like you’re wrong. You are only as good as your ability to test your riskiest assumptions as quickly as possible. For example, if you assume your new subscription business model is going to pathe the road to financial salvation - you better test that offer before you invest time and money setting it up. Similarly, starting out a business - you better test people will actually buy what you’re offering before you actually build it.

Check out #5-10 >>>

| YOUTUBE UNIVERSITY

Audit and Redesign for Draco Slides: Increasing Average Order Value 💰

| TOGETHER WITH SHOP CIRCLE

Ditch the tech stack chaos and level up your online game with Shop Circle

No more headaches—just killer solutions. Pre-defined tech stack packages that work. You know you need this kind of app and that kind of app, but which one to pick? How about you get the package that suits your needs from the same developer so you know they work together?

Do yourself a quick favor. Check out the packages. The first thing you’re going to notice? The price. Well below the total price if you ran off and grabbed each app offered individually.

The next thing? There’s apps you didn’t even think of sitting in these tidy little packages. Apps that could make a huge difference on your balance shit.

Is it all predefined? Nah. You can customize like a boss. Mold your package to fit your vibe, and if ever you run into trouble or want to teak things here or there, tap your dedicated account manager.

Dedicated account manager
Full app set-up and customization
24/7 Customer Support
No lock-in contracts
Upgrade / downgrade at will
Prices you won’t find anywhere else

“I had an issue where customers were purchasing custom products without selecting any of the options that were set on my product options app. I contacted the Shop Circle support team to take a look at the issue. They solved my problem within 24 hours. Very good customer service.”

Shopify App Store Review - ⭐⭐⭐⭐⭐

Check out the packages today. Pick the one that closest fits your situation, then customize with your account manager.

Your tech stack just got way easier. ✅

| QUICK HITS

@sourfraser: In the last 5 yrs, we’ve generated over a quarter billion views for DTC brands. Here's my SECRET SAUCE on how we create converting creatives. [IMAGE]
@BillDA: “Do what makes you happy!” is awful advice. Indulgence and hedonism today leads to emptiness and frustration tomorrow. “Do what WILL make you happy” is the proper framing.
@emailoftoday: Email Marketing Tip: Send a “Customer of the Month” email every now & then. (Here's How...)
@dwilleboordse: What most people think Meta ad ➡️ Purchase... Here's what the real journey looks like...
@codyplof: Meta ROAS good= I am a god level media buyer ROAS not good = The American consumer is hurting. Insert cherry-picked statistic I found from Chat GPT

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

PYMNTS: TikTok Creating Its Own eCommerce Fulfillment Network
Social Media Today: The Four Most Effective Types of Social Media Content [Infographic]
BBC: UK economy flatlines as higher interest rates bite
MarketingWeek: Brands to spend record £9.5bn on Christmas advertising
Wall Street Journal: How Work From Home Has Reshaped What Americans Buy
ADWEEK: Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results