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- Issue 070: 5 Tips to 100X Your BF Revenue by EXPERTS 🤓
Issue 070: 5 Tips to 100X Your BF Revenue by EXPERTS 🤓
PLUS: The Banger Ads Playbook
Cue the issue with words.
Yes, we’ve got memes. Yes, we’ve got videos. But, we discovered so many nuggets of gold in the written word from all over the DTC interwebs for this issue we had to include them.
So! Grab the bevvy of your choice and let’s get stuck into it. 🤓
TWEET O’ THE WEEK
5 Tips to 100X Your Black Friday Revenue from Industry Experts* ↑ Only thing better than @itskcholiday’s video summary … is its outlandishly hook-worthy title.
@ecom_con: Optimize your website to effectively communicate your offer
@HireFireTeam: Don’t turn your normal (evergreen) ads off over the holidays
@DaveRekuc: Know what discount your business’ margins can afford to offer
@ChereneAubert: Do what’s right for your brand — READ: for your customers’ needs
@TaylorHoliday: Spend your ad dollars when conversions are at their highest
Spend your ad dollars when conversions are at their highest —— Big thanks for your takeaways, buddy. And another (even-bigger) thanks to all the panelists. —— *Results my vary 😂
Use this to scale to $10k/day in ad spend
This week, we’re talking about one of our absolute favorite topics…
… and that is: Ad Creatives
By now, we all know that creative is the name of the game, and you can’t media buy your way to success any more. So let’s skip the chit-chat because we know you’re on the clock, and so are we…
Here’s what we’ll talk about today
The One-Creative-Doesn’t-Fit-All Principle
How to make UGC ads that can spend $10k a day
The Art of Producing Banger Statics
The One-Creative-Doesn’t-Fit-All Principle
We have to start out by laying the foundation of how you need to think about every ad creative or ad copy you ever make
… and that is the “One-Creative-Doesn’t-Fit-All Principle”
Which is basically another way of saying that you’d want your ads to:
Sell ONE product
To solve ONE problem
For ONE specific avatar
Meaning, if you solve different problems and/or sell to different avatars (which you probably do) - then only one creative messaging won’t cut it
If you try to sell to anyone, you will sell to no one.
This is a foundational principle that you need to understand in order to create direct-response ads, whether video or static…
| TOGETHER WITH GETIDA
On days ending in -y Getida is making claims and getting clients reimbursed for Amazon messing things up.
This isn’t up for discussion, folks.
If you’re selling on Amazon, Amazon likely owes you money.
Why? Mishaps. You can’t run a behemoth like Amazon and expect no hiccups. It’s one of the most efficient places around, and that carries over into efficiently messing things up that cost Sellers money.
Lost inventory
Damaged goods
Fee discrepancies
And on… and on…
The list of ways Amazon stuffs around Sellers is looooong.
Smart brands who are scaling on Amazon trust Getida to get all that money back. Brands like Eddie Bauer, Nutrafol, Zumba, Bulletproof Coffee, Claire’s, Leatherman and Thrasio.
How do they do this?
They audit all the time. First the past 18 months during your onboarding, then continuously in real-time. From simple, to disgustingly 😮💨 complex. They can handle it.
They document everything. Did you know that in 40% of claims, Proof of Inventory Ownership or Proof of Delivery is necessary? Getida does, so they make sure you’ve got it.
They manage the claims. Everything. They have a whole team of ex-Amazonian claims management experts dedicated to working the system in ways only they know.
They empower you reinvesting in your brand. Onesy-twosy reimbursements aren’t going to build a warchest. You’d be surprised just how much Getida clients get back. Enough to power your next inventory purchase? Improved QA? A new product line? Ads? It’s your money. It should be in your pocket.
“Getida is such a great service. Their platform is so user-friendly and effortless to use for your fee recoveries. They take so much work out of this process that was so time-consuming prior to us using them. I highly recommend Getida if you are using FBA services.”
Okay, so they get all the money you’re owed back in your hot little hands. At what price? What kind of monthly retainer are we talking about?
Nothing! It’s totally free. They simply take a commission from the dollars they recover for you from Amazon.
And if a super qualified group of individuals passionate about getting you the money you’re owed working on commission only isn’t good enough for you, because you’re a loyal reader of Workspace6, you’ll get the first $400 $1,000 recovered absolutely commission-free.
Don’t be a hero. Even if you can do this yourself, who would want to?
| YOUTUBE UNIVERSITY
| QUICK HITS
@TaylorHoliday: If you are still setting daily budgets on lowest cost you are not allocating your budget as efficiently as you could… Here’s 3 pieces of evidence to try and convince you…
@SeanEcom: Removing yourself from a business can be painful. But every great founder does it eventually. A good business can run without you. A great business runs BETTER without you. Hire leadership. Build a board to manage leadership. Retire.
James Mulvey: Loved this viewpoint from Mirella Crespi: “You don’t need a personal brand to be successful. You don’t have to create content to build and grow a profitable business. You can be extremely private and build in absolute silence. It is pure bliss.”
@JeremiahPrummer: This isn't what I expected... This chart shows you % of purchases bought for someone else. Red circle is BFCM.
Jon Ivanco: This is the one thing you should do on your store today. Allow people within a % of free shipping to add a gift card to unlock it. It's a win-win for your customer and the brand. [VIDEO]
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
Ad Age: What Brands Are Actually Willing to Pay Instagram Influencers: Datacenter Weekly
The Drum: ‘We actually have fucking money to spend!’ Why do advertisers neglect menopausal women?
PYMNTS: Klarna Reports Quarterly Profit as Shoppers Embrace BNPL
CNBC: LVMH buys eyewear brand Barton Perreira as it looks to rebound from luxury slowdown
Forbes: Holiday Retail 2023 Growth Forecast May Be Realized, But 2024 Is Another Story
Social Media Today: 34 Predictions for Social Media Marketing in 2024
| GET LINKED
Stuff we've bought this year because TikTok creators convinced us we couldn't live without...
18 different types of baby bottles
15 different types of pacifiers
a fruit puree maker (never used)
3 Stanley cups
a bunch of random Baby Einstein toys
2 swings
a singing robot elephant
a blow up pool for our yard
2 different baby pool floats
...I guaranty I'm missing a ton of other purchases
The real kicker (as a performance marketer)?
None of this was bought off the click; all of it was bought off the view.
TikTok is different. We open to be mindlessly entertained, and then every once in a while discover something that peaks our interest or speaks to one of our problems.
You can tell from my list our problem is keeping our 10 month old entertained (baby ADD is different...).
When the right content hits us and answers our problem, we make the decision to research, which usually means looking on Amazon or Google. Then we purchase based off convenience and price.
Anecdotal? Of course. But I doubt our patterns are unique.
The point? The customer journey is more often not View -> Click -> Purchase (all in one session)
Every platform is different, and their consumers aren't trained the same. TikTok consumers weren't trained to click, and even with TikTok Shops your customers might not trust the platform enough to transact. That doesn't mean they aren't making the decision to purchase, it just means the direct-attribution gets a little muddier.
If you're only optimizing for a click you're missing a huge part of the story.
| THE OUTRO
We’re out!
This week’s been a blast folks, but it’s to throw the top back and cruise into our two-day-vacay.
May your vibes be as high as your AOV. ✌️
Workspace6
