DTC News by Workspace6
Posts
Issue 069: Simple Ad Creatives that 🛑 THE SCROLL.

Issue 069: Simple Ad Creatives that 🛑 THE SCROLL.

PLUS: The Multi-Billion Dollar Nostalgia Biz

November 07, 2023

Remember that scene at Helm’s Deep in the Two Towers?

Tension is at an all-time high. If you haven’t sat through that battle in a while, do yourself a favor and blow the dust off your Blu-Ray Extended Director’s Gladitorial Edition of Las Dos Torres (for you Spanish speakers 😉).

There is one moment that is just so reminiscent of right now.

Okay, yes, so this bit right here 👆️ but we were more thinking of when all the soldiers are wetting themselves up in the fortress, taking aim with their bows and arrows and someone… and we’re not pointing any fingers here… (it was totally the old bowman)… looses their arrow and takes down one of the bazillion orcs.

Yep, right thar. 👆️ That is the DTC equivalent of everyone who started their Black Friday sales already! 😤

Ahh well. Best of luck to ye. May Gandalf & Co. ride in to save us all by dawn. 🧙

TWEET O’ THE WEEK

Keeping your ad creative simple is sometimes the best way to stop the scroll.
Here's a sample we made for our client KURU and why it works
Short Thread 🧵
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
4:30 PM • Jan 20, 2023

Why Michael Jordan's Space Jam is the greatest collaboration of all-time, how McDonald's drives long-term loyalty leveraging nostalgia, the power of community activism in re-launching iconic products... plus other examples across food & bev, retail, film & TV, music, and sports.

Today, we’re talking about the power of nostalgia when it comes to business and making $$$, something that rings true especially for Gen Z consumers.

#nostalgia on TikTok has 91.4Bn views, detailing everything from growing up as a kid in the 2000s to what it was like to walk through a mall in the 80s.

Half of children in the U.S. play Roblox, and some of the best-selling clothing items in their digital marketplace are classified under the “Y2K aesthetic” (for 9-12 yr olds, that’s vintage 💀)

We’re also seeing classics come back across every industry.

Biggest box office successes? Remakes of iconic films or leveraging vintage IP.

Musicians going on tour? They’re touring and marketing their entire discography, not just promoting the new album.

New brands are popping up to take advantage of the vintage aesthetic, and legacy brands are bringing back iconic items to capture the cultural zeitgeist (hello McDonald’s szechuan sauce).

TLDR, Nostalgia is just good business. You tap into a multi-generational opportunity when you pull existing fans/consumers back into your universe & also tap into a new generation’s love for all-things-vintage.

Below I’ll share examples of nostalgia across industries (Food & Bev, Retail, Film & TV, Music, and Sports) that’s driving real value for businesses, and more importantly, how they’re capturing the cultural zeitgeist while doing it.

READ THE REST

| TOGETHER WITH JOINBRANDS

It’s like UBER for influencer marketing. Quick. Simple. Seamless.

Whether you’ve never tried UGC creation for your brand or doing it all manually via outreach, there’s never been a better time to try JoinBrands.

Used by the likes of Ridge, DRMTLGY, MaryRuth and Thrasio, JoinBrands has quickly grown to 40,000+ US-based content creators and micro influencers ready to make branded UGC content. Within minutes of posting your jobs, creators apply and you get to review their portfolios, social links and choose the perfect match.

And when we say it’s simple, we mean 💀 Dead. Freaking. Simple.

Create a Job - Add your brand, your products, and share some deets. The creators will start to swarm.
Choose Your Creator - Browse their profiles and pick the one/s that suit your brand and your tastes.
Send Your Product or Have Them Buy It - Get them the goodies so they can create magic with them. (Seriously, UGC’ers are like viral powerhouses.)
Pick the Content - Your creators will upload multiple photos and vids for you to choose from. Pick what you want. Leave the rest.
See it Online - Watch the magic of someone cool talking about your stuff online. If you’re working with TikTok creators, they’ll post direct to their accounts. 🎉
Boost it with Spark Ads - If you create TikTok videos, each creator will allow you to spark ad the content to the targeting of your choice. Get millions of views and clicks on your best videos.

JoinBrands offers a variety of UGC options, including images (starting at $15), selfies, demos, lifestyle shots, and product-only shots. Videos start at $60 and can include how-to guides, unboxing vids, product demos, and product reviews.

“This content has been instrumental in our strategy to dominate TikTok and keep our ads fresh using UGC and b-roll footage.”

MaryRuth - ⭐⭐⭐⭐⭐

There are also content options for creators to post on your behalf on their own profiles for TikTok, Youtube Shorts, Instagram Reels and Amazon Shoppable Videos!

BONUS: There’s NO sign-up fee, and when you sign up, just let ‘em know Workspace6 sent you. Drop W6NEWS into chat support and they’ll drop a $25 credit back into your account.

You could get your next piece of viral UGC for free. 🔮

Know what that is? That’s AWESOME. Grab your $25 right here.

| YOUTUBE UNIVERSITY

Mentoring my Shark Tank Investment + My Viral Content Engine Laid Out

| QUICK HITS

@TaylorHoliday: If you want to be a great marketer get closer to the product and the existing customers. Have an opinion on the product, provide the voice of the customer back to the product team. Do not silo yourself.
@andrewjfaris: The point of your ad's hook is not to capture attention. The point of your ad's hook is to capture the right person's attention.
@AaronOrendorff:
DTC: “Is it too early to start a Black Friday sale? Will it look desperate? Hurt our brand? Will we pull forward revenue at higher ACOS and worse margins?”
Fashion Nova: “Hold my eggnog.”
@codyplof: The closer you get to being held accountable to true financial outcomes, the less attribution matters. When money is on the line, incrementality is what’s important.
@binghott: If you're running ABO, then any campaigns are basically for human organization and you can do whatever you want with them. I try to use as few of those as I can, generally using 1 ongoing ABO testing campaign with controlled budget ad sets in there. I want to note…

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Retail Dive: Etsy reaches record 92M active buyers in Q3
ChannelX: Implementing Generative AI for Ecommerce Help Desks
Retail Gazette: Boohoo faces £100m lawsuit over modern slavery breaches
Forbes: Holiday Sales Expected To Top $957 Billion, Up More Than 3% Over 2022
Modern Retail: Retail brands usher in ‘Black November’ as holiday sales kick off early